The Entwistle 4mat Review Theology Religion Essay

The Entwistle 4mat Review Theology Religion Essay Integrative Approaches to Psychology and Christianity allowed me to understand the past occurrences of psychology and theology. The book displayed the religion and confidence that psychology and Christianity should combine for it to possess a higher understanding and permitting the client a higher probability of healing. So as to do this there should be an entire understanding of every element in and of itself. Entwistles (2010) book presented all the facts from history as it has formed society these days. As he mentioned these historic events, it shows simply how the knowledge today may be a reflection or reaction of what happened then. Christianity has invariably had an enormous impact on world history and the way the planet is viewed. The author makes it clear that God offers humans reality and honesty in His Word. When consideration of his works is given his Word has begun to demonstrate an impact on the planet. The Word of God is the Bible that God created as a guide to living life in the way that God designed to be the best for humankind. Theology and Psychology do not appear to be to be compatible however they are similar when it involves the appreciation and comprehension that enables a persons life to be meaningful. The planet is filled with individuals that have many abilities to share. God created us in his image therefore that makes each of us distinctive in our own sense. We all have things of our own to share and contribute to the world around us. Theology and Psychology are earnestly applied in human character and human purpose. The author identifies within the book that there are not any dissimilarities between the holy and therefore the worldly person when it involves the truth. Within the hearts of men, good and evil exists; it is our human nature. All are born into sin, being sinful is inevitable. The author makes a sensible argument when he wrote this book. The incorporation of psychology and theology makes for a nice combination in helping individuals with an assortment of issues. He emphasizes the magnitude within the ever-evolving worldviews towards the last part of the book and the author even provides an example for all to pursue. It would be helpful when aiding clients or daily interaction with others. The practice of integrating the approaches between psychology and Christianity is the result that has taken complete type from psychology and the reality that God has given to humankind (the Bible). The theories, worldviews and sinful intentions that are established throughout the society can offer certain obstacles for the combination of psychology and Christianity from individual and business views. The main goal of secular psychology and Christianity is to assist people to prevail over any problems or circumstances in their lives. Any recipients of the secularisms and Christianity itself ought to look past their pictures and target the task that helps man through the troublesome times in their lives. The application of theology and psychology will turn out miracles in individuals lives. It appears as if the aim of this book is to supply universal steerage toward the advancement of humanitys overall state of being. Concrete Responses This information I gained from this book helped me to put a puzzle together that relates to my parents marriage. Psychology tries to explain why we as humans do what we do to each other. Christianity shows us how God wants us to treat each other. God gives us a better way. When I think back to what I witnessed as a child during my parents marriage and subsequent divorce was that when God was in the midst of our home, the relationship that my parents had was strong. When God was no longer the center of our lives my parents relationship fell apart and ended in divorce. The impact and the emotional pain of my parents divorce are still with my siblings and me to this day. The psychological and spiritual support that my parents needed at that time was not available to them. I remember my Mother saying that she felt like they were abandoned by our church when our family needed their support the most. Our family separated from our church after my parents divorced and it was many years later before any of my family sought out a church home again. I think we as a society know better now. When you know better you will do better. There is more psychological and spiritual support for families that are in crisis now. I can see the value of what I want to do as a profession, and how I want to help families even more clearly now. Reflection The questions that I actually have for the author of this book are: How do we convince those in need of counseling services to decide on a Christian counselor versus a secular counselor? How will the concept of Christian counseling grow and flourish in the secular world? I would think that possibly the best means of promoting Christian counseling would be through word of mouth. For you will be His witness to all men of what you have seen and heard. Acts 22:15 (NKJV) It is important that we are passionate witnesses for God. Many people will rely on word of mouth when they are in search of a professional person or service. I did not feel that this book was well laid out. It appears to be too academically weighted which means it might reach a wider audience if the words, theories and ideas were a touch more simplistic. I found myself having to look up particular words in order to fully understand what was being discussed. It was quite distracting and time consuming. Somebody with less education than myself would most likely have a troublesome time reading and understanding this book. Although it is academically heavy, I actually found that it is a resourceful tool and filled with insight regarding the planet and the way we can view theology, psychology and Christianity. Upon finishing the book, I actually gained an abundance of information and would suggest it to others. Action When I become a Christian counselor, my approach to reaching my clients will be to consistently depend on the power of prayer, the Holy Spirit and Gods truth in scripture to enable them to make positive changes in their lives. I will want to share my own personal experiences to help my clients to relate to me and to trust me and to help them to understand that I experience the same challenges as they do in life. Hopefully, I can be an example of love, compassion, understanding, and proof of happier days on the other side of whatever the problem might be that they are dealing with. Humbling myself before my clients will enable me to serve them as if I were serving God. As each one has received a gift, minister it to one another, as good stewards of the manifold grace of God. 1 Peter 4:10 (NKJV) Serving others with the only purpose of reflecting Gods love and bringing them into His presence could be an invaluable experience that I want to be a part of. There are a great deal of people in this world of strife that are hurting and in need of comfort and peace. I would like to become someone that God can use to bring this about for his people that he loves so dearly.

MacDonald’s Corporation Essay

McDonald’s Corporation is an American based world’s leading company in the fast food industry. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice. McDonald in 1948 they reorganized their business as a hamburger stand using production line principles. Ray Kroc joined the company in 1955 as a franchise. A McDonald’s restaurant is operated by either a franchisee, an affiliate or the corporation itself. McDonald’s Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, McDonald’s Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. Products: Macdonald’s primarily sells hamburgers, cheeseburgers, chicken burgers, French fries, breakfast items, soft drinks, milkshakes and deserts including ice-creams. Currently restaurant also expanded its menu to include salads, fish, wraps, smoothies and fruits in order to change the taste of the consumers. Company also serve soup in the Asian countries. The menu of the company differs according to the serving countries like prawn burger in Singapore. In Germany and western European countries MacDonald’s serve beer also. Operating countries: Macdonald’s corporation is one of the largest fast food selling company. It have 31,800 flagship restaurants serving nearly 68 million people in each day among the 119 countries worldwide. Mainly, company operated by franchisee, an affiliate or the corporation itself. Basically company is operated largely in America, Canada and European countries like U.K., Competitors: There are many fast food restaurant running currently in the market. However, Macdonald’s is one of the largest company operating internationally. Though, MacDonald’s itself is a brand but also it have some of the competitors in the market. There are many small fast food restaurant like as chicken and chips shops which serve the most of the items served by MacDonald’s in context to U.K. Besides these small fast food operating restaurant some of  other big company are also running internationally. Such as Burger King, KFC fast food, Sam, Subway, etc. All of these are the main competitors of the MacDonald’s. PESTLE ANALYSIS. POLITICAL FACTOR: The international operations of McDonald’s are highly influenced by the individual state policies enforced by each government. (2001) For instance, there are certain groups in Europe and the United States that clamour for state actions pertaining to the health implications of eating fast food. (2005) they have indicated that harmful elements like cholesterol and adverse effects like obesity are attributable to consuming fast food products. On the other hand, the company is controlled by the individual policies and regulations of operations. Specific markets focus on different areas of concern such as that of health, worker protection, and environment. All these elements are seen in the government control of the licensing of the restaurants in the respective states. For instance, there is an impending legal dispute in the McDonald’s franchise in India where certain infringement of rights and violation of religious laws pertaining to the contents of the food. The existence of meat in their menus in India is apparently offensive to the Hindu religion in the said market. In terms of the Asian countries there are many people who do not consume beef burger and it hurts their religion as well. This kind of act arise the dispute and violence and it affects the business of the company. Like also in Middle East countries, they have their political law that meat provided in the country should be Halal. The company should f ocus on the religion, ethnic and the political status of the operating countries for the sustainable business. There are also other studies that points to the infringement of McDonald’s Stores with reference to the existing employment laws in the target market. Like any business venture, these McDonald’s stores have to contend with the issues of employment procedures as well as their tax obligations so as to succeed in the foreign market. Political system: 1. Liberal democracy (less than half 191 UN members) A liberal democracy is a form of representative democracy in which elected representatives who hold power are limited by a constitution that emphasizes protecting individual liberties, equality and the rights of minority groups. Among the many liberties that might be protected are freedom of speech and assembly, freedom of religion, the right to private property and privacy as well as equality before the law and due process under the rule of law. Such constitutional rights, also called liberal rights, are guaranteed through various controlled institutions and statutory laws. Additionally, the constitutions of most contemporary liberal democracies prohibits majorities, which is rule by the will of majority, when it harms those in the minority. 2. Authoritarian or absolutist (Burma, Saudi Arabia) A political theory holding that all power should be vested in one ruler or other authority. b. A form of government in which all power is vested in a single ruler or other authority. 2. An absolute doctrine, principle, or standard. 3. Communist (china, Cuba, North Korea) Communist reg the term â€Å"Communist state† is generally applied to a state with a republican form of government characterized by single-party or dominant-party rule by a Communist party which sets as its ultimate aim the construction of communism. Technically, â€Å"communist state† is a contradiction in termini as a communist society is in principle stateless; hence such states do not refer to themselves with this term, but rather as socialist states or workers’ states. It should therefore be understood that â€Å"Communist†, in this sense, refers to the Communist organization governing the state rather than the state structure itself (imes) 4. Theocratic (Iran, Vatican) Theocracy is a society governed by priests, or one whose government is heavily influenced by religious leaders. Originally, theocracy meant a system where divine law was the basis of all humanly enacted law, and in which religious and political hierarchies were merged. Today, the term  theocracy is applied to refer to the dominance of religion over state. Technological Factor: McDonald’s generates a demand for their own products. The Company’s key tool for marketing is by means of television advertisements. There are similarly some claims that McDonald’s are inclined to interest the younger populations more. The existence of play spots as well as toys in meals offered by the company shows this actuality. Other demonstration of such a marketing strategy is apparent in the commercials of they use. They employ animated depictions of their characters like Grimace and Ham burglar. Other advertising operations employ popular celebrities to promote their products. Company also have its marketing strategy like as Facebook, Google Ads, etc. The like has become endorsers for McDonald’s worldwide â€Å"loving’ it† campaign. Moreover, the operations of McDonald’s have significantly been infused with new technology. Elements like the inventory system and the management of the value chain of the company allows for easy pa yments for their suppliers and other vendors which the individual stores in respective markets deal with. The integration of technology in the operations of McDonalds tend to add value to their products. Basically, this is manifested in the improvements on its value chain. The improvement of the inventory system as well as its supply chain allows the company to operate in an international context. According to (computing.co.uk) MacDonald’s are inventing the new ideas of technology. The company is also introducing wireless networking, PlayStation 2 video games consoles, internet terminals, flat screen televisions and music videos into its revamped stores. They are also providing free WiFi in the context to U.K. market. According to (marketingmagazine Jan 2011) MacDonald’s have started using contactless card payment service in U.K. This services helps in faster service for the consumer and saves the time period. Macdonald’s also have invented their new machinery equipment for the better service. They use new process for oil refining and latest machines which help in le ss pollution. They also use their cooked oil as bio diesel for their own delivery trucks. SOCIO- CULTURAL FACTOR Articles on the international strategies of McDonald’s seem to function on  several fields to guarantee lucrative returns for the organisation. To illustrate, the organisation improves on establishing a positive mind-set from their core consumers. McDonald’s indulge a particular variety of consumers with definite types of personalities. It has also been noted that the company have given the markets such as the United Kingdom, an option with regards to their dining needs. (2005) pointed out that McDonald’s has launched a sensibly valued set of food that tenders a reliable level of quality for the respective market where it operates. Additionally, those who are aged just below the bracket of thirty-five are said to be the most frequent consumers of McDonald’s franchises. As socio – cultural includes the attitudes of people, religion, their culture, taste, family, etc all this factor may affects the MacDonald’s company. As matter of fact, MacD onald’s opened in India have to be concern in selling the meat products like beef, mutton, and pork. The religion where these products are as offensive will not be consumed. Another example is selling meat products in Muslim based countries also. All the meat products should be Halal otherwise the consumer will not use the products. Other meat is pork which is not allowed to sell in the countries of Middle East like U.A.E, Dubai, Qatar etc. MacDonald’s should focus on the culture of the operating countries. The culture and tradition of the country also impact on MacDonald’s. Many people have tradition of not using the market cooked foods or they don’t have culture of eating outside, this also may affect the business of the company. Education and awareness is another factor. People may have the bad image of the food they consume if the quality of the food is not well. As a result they spread the negativity which may arise the fall in the sell. Another is age groups of people. So, company should emphasis on the socio-cultural aspect of the operating countries in order to provide the best service and obtain well business. Currently in U K MacDonald’s faced social problem. As from report from BBC, it was found about the sexual poem in the Kid Meal which was complained by the parents of the country and later the company apologised. LEGAL FACTOR In the external environment legal factor also have its impact in the different organisation and companies. In context to the fast food companies it arises the different problems. The legal issues regarding the quality of  foods, employees, environment and many more are some of them. There was a current roar against the fast food industry. It has forced McDonald’s to apply more close examination on their corporate social responsibility. As a whole it has addressed to requirement of the company to generate its corporate reputation to more positive and the more socially responsible company. The reputation of McDonald’s is obviously a huge question. Noticed on company’s web site, seems, that they have got steps to take in hand the key social condemnation that they abused them in the last decades. The company gave to their clients the corresponding data in which they need the relation of food essence of their products. This is to attend to the arguments of obesity c harged against the products of the company. In the same way consumers have provided freedom in a choice, whether they want to buy the meal. It is connected with socio-cultural market signs which they influence. For example, operations in predominantly Muslim countries demand, that their meat corresponded to Halal requirements of the law. In the same regard, those that operate in countries in the European Union should correspond to the existing laws forbidding usage of genetically modified meat products in their meal. Other legal concepts as tax obligations, employment standards, and requirements to a degree of quality are only a few of important elements on which the company should consider. Otherwise, smooth operations should be difficult to reach. Some issues may be: company sells fatty foods it may be changed in the operating countries. Other, MacDonald’s opens 24 hour in some places which also may be changed by the law and gets affected. PORTER’S FIVE FORCES 1. The threat of entry of new competitor   McDonalds, has make an entry barriers that others competitor cannot enter the fast food industry easily because, McDonalds have good product and services that customer has learned to expect from fast food industry.  · As we can see, people more choose McDonalds compare to others fast food like KFC, Burger King or A&W because MacDonald’s has cheaper price a lots of menu that suitable with Malaysian taste and good service like MC Delivery compare to others fast food restaurant.  ·The greatest strength was creating an image in the minds of the people and introducing them to the fast food culture. Delivery speed, customer care and cleanliness are the core strengths on  which these stores expanded. They created a corporate symbol and their advertisement campaigns were highly successful in establishing the brand image and logo in the minds of the millions. Two main competitors generally identified with McDonald are the Burger King a nd the KFC. McDonald marketing strategy is concerned with the internal resources.  ·A large amount of product differentiation exists in the industry. The McDonald brand ranks as 8th in Business Weeks Scoreboard over global brands. Furthermore the brands KFC and Pizza Hut are also represented (with place nr. 61 and 63 on the scoreboard). This signifies a large consumer preference to the global brands, and would create somewhat of a barrier for new entrants. 2. The bargaining power of supplier Different suppliers have different bargain powers in the fast food industry. There is the soft drink industry where mayor supplier brand names supplies products and brand value to the fast food industry. Then there is the large amount of smaller suppliers that delivers other products to the fast food industry. For example, Coca Cola and Pepsi. The market for soft drinks is dominated by a few companies. Mainly Coca Cola and Pepsi. These soft drinks suppliers are the only ones who have the capacity to match the needs of the global fast food chains. The domination of a few suppliers in an industry with more customers sets a high bargaining power for the suppliers.  · The fast food industry is interested in having the soft drink producers being a part of their own branding. The Pepsi and Coca Cola brand have a global brand ranking of respectively 23 and 1.  · With the smaller fast food places the soft drink suppliers are holding all the bargaining power, since the individual fast foo d companies does not form a significant part of the supplier clientele, and their business could be partially dependent of the suppliers willingness to provide necessary equipment for the company. 3. The bargaining power of customers (buyers) Since the industry is flooded with many different kinds of fast foods and many different suppliers of fast food, then the buyer are in a situation where many suppliers are offering products that have a certain similarity. Since the global fast food chains have been trying to match each other’s successful products and product packages, then the buyers can actually buy  similar products from multiple suppliers, and that is a situation the empowers the buyer.Furthermore, if the fast food industry does not match the demands of the buyers and the general consumer trends, then the buyers can choose not to buy their product and convince others to do the same.  · A good example of this is the movie ‘Super Size Me’ in America. It is a movie showing an ordinary consumer trying living of McDonald’s fast food, and the purpose of the movie was to see what the traditional fast food from MC Donald could do to your health if you were to eat their products for every mea l. This movie shows what the buyers possible reactions could be if not satisfied or not being pleased. The reactions from the whole market were a large change in consumer preferences and brand preferences. 4. The threat of substitute products or services The generic products of fast food are mainly considered as convenience. Convenience and availability are the main drivers for choosing fast food. However, this is backed up by focus on value. Since the market as a whole consists of many differentiated fast food companies, then the customers are used to having the option of choosing the best value products.  · The value of the substitute products in general matches the fast food products and the consumer preferences of the consumers. The substitute product offers both cheap value meals and quality products for both ends of the quality scale that the fast food industry normally targets. Furthermore, it offers healthy alternatives to match the consumer needs and wishes.  · The differences between McDonald and their others competitive are services of delivery that is Mc Delivery that give a good service, faster and make customer easy to buy from any kind of set of menu at McDonald’s. 5. The rivalry among existing firms in the industry McDonald however is far larger than most in the industry with 31,000 outlets compared to its nearest hamburger competitor Burger King, with 11,500 (Reuters, 2008). KFC (owned by 2nd largest competitor Yum! Brands (Yahoo7finance, 2008), Burger King and countless others sell similar product to McDonald.  · McDonald traditional competitors include many of the other fast food outlets across the country has been shown that the presence of a Burger King, for example, will increase the likelihood that McDonald will  open nearby. Thus, it can be seen that the threat of competition from traditional rivals is intense and should never be over looked. In general, McDonald and its main competitors (Burger King Corporation, Wendy’s International, Inc., Hardee’s, and Jack in the Box) are active in making fresh moves to improve their market standing and business performance by introducing their product innovation and launching many outlets franchise. A good example of this would be the price competition between multiple fast food chains’ value meals. Price dumping is normally a good way to attract new customers, or stealing customers from competing companies, and since it have been a growing consumer trend to go after these value meals, then it is a product category that have been adapted from most of the global fast food companies. The high level of competition forces the individual competitors to copy of each others are products and ideas quickly since the competitors are always keeping an eye out for new ideas for themselves, and so far there have been no way of protecting a burger or sandwich recipe. In Malaysia, every Chinese New Year, there will be a prosperity burger. Thereby they have found a way to differentiate, which gives them a bit more space to move in, and thereby a little less fierce competition.  · The main competition goes through the branding. In addition, the competition to create the strongest brand is fierce. Firstly, normal advertising through TV, posters radio-commercials are regular. However, the biggest brands like McDonald’s and Burger King have been branding their own brand through piggy backing on other brands power. Ecological Factors affecting International Business Environment or ecological factor is one of the aspect of external environment. Ecological factor is any factor, biotic (living) or abiotic (non-living) that influences living organism. All the environmental factor brings marked distributional, structural and functional changes in the living creatures which directly affects the business internationally. International business is highly influenced by the different ecological factors. Manufacturing industries, different organisations, food selling companies, etc faced the several problem through many environmental factors. For the sustainable growth and development of any business all the aspect  should be well matched. In absence or excess of any factor, which is necessary in the business may arise the depletion in the business. As a matter of fact, ecological factor should be considered vitally for the growth of international business. Below we will discuss some of the ecological factor that affects the business. 1. Climate, weather and climate change Any business can only be success in the favourable climate and weather of the place. Climate and weather is very important in order to have a growth of business. It affects the business in the unfavourable conditions. Especially climate, weather and climate change affect the industries such as tourism, farming, insurance etc. The adverse effect of climate change causes many problem in the industries. However, businesses that are dependent on long-term investment are likely to have larger impacts, because the consequences of climate change increase over time. So the industries of construction, real estate, transport and infrastructure are likely to be the most effected by climate change impacts. As for the example, tourism sector will be directly affected by the climate change and the weather condition of the place. People couldn’t broad to their destination due to the inconvenience. Climate change may occur high temperature, low temperature, high rainfall etc. in the improper time period which result problem for the tourist. Currently, in USA there was a high snowfall in the history which is due to the climate change. As a result the industries and companies are not able to run their business accordingly. Climate change will affect almost all forms of infrastructure: electricity, gas, and water in the utilities as well as transport access and telecommunications. This in turn will affect people. 2. Natural calamities Natural calamities or disasters are another factor of ecology which affect dynamically on the business. These disaster came unknowingly and create the adverse effect not only on the business but also affect people. Natural disaster affect all small and large types of business. Natural disaster includes flood, landslides, earthquake, volcano, tsunami, storm, hurricane, and others. If one of these occurs than it brings the wide problem in all  companies and industries. Additionally, natural disasters have larger repercussions for small businesses because they often operate from a single location. As small businesses also gets the majority of their business from customers in the surrounding area, any of these disaster may bring the adverse effect. As for example last year storm in New York causes several problems. Business are closed for many days due to unviability of electricity, water, telecommunication, transportation etc. Due to this factor business cannot take off and there was a huge loss in all sector of businesses. Another example is flood in Pakistan, Tsunami in Philippines, volcano in Indonesia, earthquake in japan etc. As of the report Japan nearly need a year to recreate it business in all of the sector. Not only the host countries businesses get affected but also they affects worldwide. There will be shortage of supply and recession may arise. 3. Pollution and wastes Another ecological factor affecting the business internationally is pollution. It is one of the most important factor which is to be consider in the change in businesses. Mainly there are air, water, noise and land pollution. All of these four pollution creates the adverse effect in current business sector worldwide. All type of businesses are influenced from pollution. Manufacturing industries are highly affected through this factor. Due to high pollution businesses cannot produce high number of product due to which it generate loss in the industries. Chemical industries are main source of water pollution, they are advised to deactivate their chemicals and proper managements for their waste and build separate place to dispose it. Due to which companies need to spend big amount of money for the waste management. In china government encourage to use the public transport instead of private due to extreme air pollution. This directly affects the motor industries sector as their sales ge t decrease. According to the report from BBC, due to the extreme air pollution in Hong Kong it is very difficult for the people. Tourism industries is influenced as people cannot see the proper scenery due to the air pollution. As from report air quality in Hong Kong is three times worse than London and New York. Wastes management also affect the business sector. Proper waste management gives the healthy environment. Mainly food factories and restaurants are affected due to waste  pollution. 4. Global warming and depletion of resources Global warming is the average increase in the temperature of the earth in air level and oceans. Industries including agriculture, tourism, health, real – state etc. are main sector of business which are affected. Due to the pollution and global warming the depletion of Ozone layers is highly occurring as a result the UV rays of sun will directly fall in the earth surface and increases its temperature. This affects the wildlife, agriculture and others sector dynamically. The business in this sector gets affected and it creates the vital problem. Another is depletion of natural resources. Raw materials are one of the important ingredients to run any type of business. All the manufacturing industries required raw material to run their business. Due to the global warming and improper use of resources it difficult for the companies to find raw materials which may result closing of the businesses. Scarcity of raw materials typically slow down the long term strategies and responses b y the business, thereby missing on opportunities to make early moves and position themselves competitively. Ecological Factor affecting MacDonald’s MacDonald’s corporation is one of the largest fast food selling company globally. It have its companies in more than 119 countries serving 68 millions of people each day. McDonald’s is growing day by day by increasing the number of restaurant. The main source of ingredient and packaging is nature. McDonald’s has a Rain Forest Policy, which declares its commitment to beef purchasing practices that do not contribute to tropical de-forestation. Everyday McDonalds using a huge amount of napkins, carryout bag, tray lines, clamshells. Oil and water is other major ingredient using in MacDonald’s. Environment is the most important in context to the business of MacDonald’s. As most of the ingredients came from the environment and they need depend on it. However, due to different ecological factors there is imbalance in the ecosystem and environments gets affected. As a result various impacts affects the business of MacDonald’s. Some of the ecological factors which affects MacDonald’s corporation are discussed below: 1. Global Warming and climate/weather change The process of changing the temperature of the earth surface gradually and occurring the unfavourable climate is known to be global warming. In a common way, having the imbalance climate and weather in earth surface which is not acceptable for the living creatures indicates as global warming. MacDonald’s is the fast food selling company which is highly affected due to the impact of climate change and global warming. Most of the materials used by the company are fully available from nature. First of all let we discuss the resources used by the MacDonald’s to run its business. They use different animals such as beef, chicken, pork, etc. Vegetables and salad are also most important for their productions. Organic coffee beans which comes from tropical rain forest is another raw materials which are used. Other several resources are used to run the business. Climate change and global warming creates impact in the whole environment not only in the numbers of product. MacDonald’s use the coffee beans from African tropical forest, due to the climate change their will not be the favourable environment to produce the organic coffee, as a result company need to use for cost to recreate its business. On the other hand, customers may not be fully satisfied because of non-organic and in concern to the health. Also tropical deforestation is becoming one of the vital problem which generates the low production of resources. This result the fall in the business. Different animals are used in the burger of MacDonald’s, due to global warming the UV rays of the sun are reflect back into the earth and its temperature rises gradually which makes difficult for the creature to survive. Global warming brings the unpredictable weather conditions. This will bring the bad impact in the business like MacDonald’s. As of the current example, heavy snowfall in New York City which is due to the global warming. Many places were affected due to that unpredictable snowfall. As a result all the companies including MacDonald were also closed for several days. Overall, global warming and climate change is one of the hot topic of concern in current situation. Food sectors and many more are adversely affected through unpredictable change in the environment. All the business sectors are fully responsible to do a research and generate awareness in controlling the environment. 2. Natural Disaster, pollution and resources depletion. Natural disasters are those calamities which have not any time period to happen. They happens automatically and unknowingly. It includes flood, landslides, earthquake, volcano, etc. Food selling companies like MacDonald’s are directly affected due to this type of disasters. Normally, people are affected in the places of occurrence. So, the business of that places influenced badly. In terms of MacDonald’s in U.K, beef are provided from Scotland. If disaster like landslides or earthquake happens than there will be difficulties in the transportation facilities. Other like communication, electricity, water facilities, etc are also affected. Due to which there will not be supply of goods. As a result it slow down the business of MacDonald’s and customer are will not be satisfied. As for the example, tsunami in Japan, Flood in Pakistan, storm in USA, etc directly affects the business. Due to this factor MacDonald’s are closed for long period of time. Pollution is also one of the ecological factor which created disturbances in the business of food selling companies. As MacDonald’s corporation use most of the natural resources for it food production, pollution mainly affects the environment. Harmful gases are released by the different manufacturing industries which creates air pollution. Due to this pollution there is more probability of acid rain which dynamically affects the living creatures and plants. MacDonald’s use coffee bean seeds from tropical rain forest, but due to acid rain it will generate several problems and will not be more organic. Different kinds of diseases will emerge in the animals like beef, chicken and pork. As MacDonald’s is popular for Hamburger, the diseases like swine flu will directly affect in the pork, another bird flu in chicken and others. Government may apply the new rules regarding water, noise and land p ollution which may also affects the opening of new branches worldwide. Depletion of natural resource is another major factor. Deforestation, water resource depletion, wildlife degradation are some of them. All this will adversely affect the ecosystem which creates scarcity of resources. MacDonald’s may face the scarcity of the raw materials required for its production due to deforestation in the tropical forest. Due to lack of water resources it generate the negativity in the productions of drinks and other products. Hence, natural disaster, pollution and resources depletion affect the business of MacDonald’s in a major way. MacDonald’s need to focus on these factors to create its business  successfully in worldwide. Preservation and long term usage of production should be in action. Long term strategies and external sources should be implemented in order to get the sustainable business and growth of the company. MacDonald’s responding to the ecological factors. a) Other areas of improvement include coffee beans and milk. McDonald’s now only uses those beans certiï ¬ ed by the Rainforest Alliance; and uses organic milk for milkshakes and hot beverages. It has Rainforest policy where it is completely against tropical deforestation supporting the balance in eco-system. b) Recycling and reusing of the products (to decrease the pollution) c) Separate agriculture and farming facilities to produce for its own use. (eg, beef, pork, chicken, vegetables) d) Use of vacuum urinating facilities(preserve water resources) e) Using paper bags instead of plastic, easy to dispose f) Use its grease oil for its own delivery trucks g) it have its separate waste management site which helps to make community clean h) McDonald’s worked with Conservation International to develop an environmental scorecard. It drives greater awareness of resource use (energy, water, air emissions and waste) with the ultimate goal of reducing our environmental impacts i) To provide customer with both good food and good value, MacDonald consider priorities for food safety, quality and cost–as well as sustainability–when making sourcing decisions. Their vision for a sustainable supply chain links responsibility for ethical, environmental and economic outcomes. j) McDonald’s has developed a next generation â€Å"low oil volume† (LOV) fryer that uses about 40% less cooking oil and 4% less energy maintaining the SAME Great taste. Hence these are available in restaurants around the world. As a result of this, environmental action plans have been developed to address these issues. For example, McDonald’s has a policy of sourcing its food as close to home as possible, with approximately 70 percent of the company’s food coming from the UK and Ireland k) In a ï ¬ rst for the quick-service restaurant industry, McDonald’s opened the world’s ï ¬ rst hydroï ¬â€šurocarbon (HFC)-free restaurant in 2003 in Denmark. The result is that the restaurant does not use Freon in its  refrigerants, thereby helping cut down on harmful climate changing emissions. As further proof of its commitment, McDonald’s’ efforts at efficient packaging and recycling have been recognized by the Environmental Protection Agency (EPA). Also, the Campus Ofï ¬ ce Building received the LEED-EB Platinum award in2009, in recognition for its ‘green’ initiatives. Future developments work MacDonald’s can use the electrical heating instead of gas to save the resources Also can use the latest machinery equipment which produce less emission of harmful gases Using less fridge and freezer which emits harmful gas such CFC. Use new technology to open the new restaurant which have less effect on environment featuring the Rainforest Alliance Certified MacDonald’s celebrate their work with the Rainforest Alliance and want to inform customers that they should feel good about purchasing their espresso beverages that are brewed with 100% Espresso from Rainforest Alliance Certified farms. Environment awareness campaign Intellectual properties: Patents Patents protect what makes things work – like what makes a wheel turn or the chemical formula of your favourite fizzy drink Copyright Copyright is an automatic right which applies when the work is fixed, that is written or recorded in some way Trade mark Trademarks are signs (like words and logos) that distinguish goods and services in the marketplace Design Designs protect the appearance of a product/logo, from the shape of an aeroplane to a fashion item Types of Market: 1. Monopoly 2. Oligopoly 3. Monopolistic Monopolistic competition is a market structure where many companies sell similar products, but are not identical. Firms in this market structure are a monopolist for their brand. There is freedom of entry and exist into the industry as there are no barriers such as strategic raw material, very high  start –up cost and lack of information. Mc Donald’s maintains its competitive advantage with ‘Big Mac’ as its biggest attraction and backbone of the corporation.(ukessay) So how McDonald has managed to compete with other monopolies? McDonald’s have their own profitable specialty coffee in the form of McCafes, a concept taken from Starbucks. Recently, McDonald’s has remodelled the design of some of their restaurants, replacing their fiberglass tables and industrial steel chairs with wooden tables, comfortable faux leather chairs, and have painted their interiors of muted colours of orange, yellow, and green. McDonald’s not only have borrowed Starbucks’ concept of coffee, but have also begun borrowing the same design and feel. McDonald’s has gone under this remodelling with their restaurants to bring down other top competitors such as Burger King and Wendy’s since they are not as successful and cannot afford such upgrades to their own restaurants. Non-price competition is a way of how firms attract consumers with factors other than price, such as style, service, or location. So how McDonald has used non-price competition to convince customers to come to them instead of other burger places. Macdonald’s has not only been trying to beat other top competitors in the burger industry. It has also been competing with restaurants that are not even fast food chains. One of the examples of non fast food chains that McDonald’s has been trying to draw customers away from is Panera Bread. McDonald’s has also been trying to bring customers away from Chipotle, a Mexican chain that was originally owned by McDonald’s until October 2006. McDonald’s has also competed with Starbucks Coffee with the selling of their McCafes. 4. Perfect competition Globalisation, its indicator and main driver. Hetal (1999) defines globalisation as, ‘ the widening, deepening and speeding up of all worldwide interconnectedness in all aspects of contemporary social life, from the cultural to the criminal, financial to the spiritual. It helps in following: increased international trade a company operating in more than one country greater dependence on the global economy freer movement of capital, goods, and services Recognition of companies such as McDonalds and Starbucks in less economically developed countries. INDICATORS OF GLOBALISATION: 1. International trade 2. Financial flows 3. Migration DRIVERS OF GLOBALISATION: 1. Economic ( benefits of economies of scale, cheap labour) 2. Technology (communication and transportation) 3. Political/regulatory BARRIERS TO GLOBAISATION: 1. Government regulation( tarrifs and subsidies, border and immigration control, public procurement, control on capital flows) 2. Cultural and geographic distance (taste, culture, language, religion, corruption, work culture) DEMOGRAPHIC FEATURES: 1. Population 2. Ethnicity 3. Religion CSR and MacDonald’s Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (â€Å"Triple-Bottom-Line- Approach†), while at the same time addressing the expectations of shareholders and stakeholders. Key CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labour standards and working conditions, employee and community relations, social equity, gender balance,  human rights, good governance, and anti-corruption measures. Being a responsible corporate citizen, McDonald’s firmly believes in giving back to the communities it operates in. they love to provide support and encouragement to the people who need it the most. All our restaurants contribute to their local community and every year we help set up and support numerous educational, sporting and charity programs designed to help a wide range of people. McDonald’s has a proactive approach to charities and sponsorships. We believe these help inspire and support the people of Pakistan, especially the underprivileged ones, to live a better life. We are dedicated to delivering great experiences through our ongoing community support programs. Some of the program done by MacDonald’s: 1. In Pakistan, litter patrol set up in the neighbour to pick up litter and aware the people, cleaning campaigns, walk for cruelty of killing animals, support woman, support the thalassemia society in Pakistan. 2. In UK, clean the surrounding near the restaurant, fix litter patrol, keep Britain clean campaign, feeding program in London Olympics, charities and support to the different clubs, support education sectors. 3. Support various community based programs such as sponsoring education for the poor people in India and Asian countries. 4. Support in sports and encourage children to physically fit. MacDonald’s use low energy LED light bulbs, energy saving equipment and waterless urinals, and recycle used cooking oil into biodiesel to fuel more than half of our delivery trucks. They also recycle the cardboard boxes used in more than 89% of our restaurants, and more than 85% of our packaging is made from renewable resources. They are the Community Partner Community Partner of t he four nations’ Football Associations. This means it work with local football clubs, schools, youth teams and junior leagues around the UK. MacDonald’s programme gives people the chance to volunteer and qualify as a football coach so they can give free, high-quality coaching to young people across the country. They also organise daily litter patrols and work with environmental charities Keep Britain Tidy , Keep Wales Tidy , Keep Scotland Beautiful and Tidy Northern Ireland. Most of our charity work is focused on supporting Ronald McDonald House Charities, an independent charity which McDonald’s has supported for over 20 years. Ronald McDonald House Charities provides a ‘home away from home’ for families with children undergoing  treatment in hospital. The Charity relies on voluntary donations, and you can find collection boxes in every single one of our restaurants. MacDonald’s also invest over  £360 million a year in the UK agricultural industry. The majority of our ingredients come from Britain and Ireland, with more than 17,500 British and Irish farmers providing us with ingredients such as beef, Freedom Food pork, free-range eggs, organic milk and potatoes. E Business: McDonald’s is one of the most recognisable brands in the world, yet also has to battle a fair amount of negative publicity The McDonald’s UK page has more than 30m fans, and its local market pages have all attracted several hundred thousand ‘likes’. Data collected by Internet Access – Households and Individuals, 2013 In 2013, 36 million adults (73%) in Great Britain accessed the Internet every day, 20 million more than in 2006, when directly comparable records began. Access to the Internet using a mobile phone more than doubled between 2010 and 2013, from 24% to 53%. In 2013, 72% of all adults bought goods or services online, up from 53% in 2008. In Great Britain, 21 million households (83%) had Internet access in 2013. Broadband Internet connections using fibre optic or cable were used by 42% of households, up from 30% in 2012. Globalisation strategy of McDonald: McDonald’s has developed their unique globalisation strategy. McDonald include their fore main characters to make perfect business strategy. Are shown as below 1 Think globally but act locally 2 Pricing 3 Advertising strategies 4 Social responsibility 1. Think Globally but Act Locally: The main aim of the McDonald’s Corporation is to focus locally with the global strategy. It always performs and supply all the operation, systems as per the requirement of the local factors. It always try to be fit in local traditions, cultures, society and political. McDonald’s Corporation always  keep special factors in mind while making their business strategy. It always performs as per the requirements of the different markets. Macdonald expenses lots of resources to develop and create its products as pre the local demands and traditions. However, once McDonald’s corporation failed to do this, while establishment in Germany and Netherlands, consumers did not accept their local menu in the year 1970 because they wanted American food rather than their local menu. After this experience company realised that every restaurant’s local menu should incorporate some local tests as well but at a minimal level.At the time of establishing in India, McDonald has considered that Hindu community does not eat beef as per their Hindu belief. Therefore, they specially introduced new vegetarian series of the product in their menu. Also taking Muslim community in focus that Muslims did nit consume poke. Therefore, they only sell chicken and lamb. It had done separate preparation for Vegetarian and non-vegetarian. 2. Pricing: The other most important feature is their price differentiates than their competitor. This pricing strategy of McDonald’s corporation is very reliable and unique. While fixing the price McDonald’s takes some factors in consideration like local life style, income of the family, location etc. The time of fixing price for the products, they also focus on the primary target group of the company, lower and power level. McDonald’s enters in most of metropolitan city of the country in which it enters.Sometime during period of lean time company offers discounted price to boost their sell in short McDonald’s corporation believes that to stay longer life in the market we should have unique pricing policy. 3. Advertising/Promotional strategies: Advertising is the other platform to the company by the help of which company introduce their product, boost to the customers etc. every organization have their unique and own promotional strategies. Here McDonald’s arranges their promotional strategy as a part of advertisement. The worldwide promotional activities of the McDonald’s corporation is organised by â€Å"DDB Needhamand Leo Burnettas† well their local collaborates in different countries. It sometimes organised by the local advertising company also. Other than advertisement, McDonald’s corporation uses more promotional tools to promote their product. Company offers their product at law price; it gives toys to  the children etc. most successful promotional strategies became very popular now days .McDonald’s has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games and makes coolers of The Orange with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company’s advertising strategy. In January and February 2008 there was an offer of buy one get one free by McDonald’s UK particular for the Big Mac. Company introduced press coupons and those coupons can be exchanged at the McDonald’s restaurant to get benefit of the product. To date, McDonald’s has used 23 different slogans in United States advertising as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns

Improving Customer Service at Disneyland Paris Essay

It is fundamental to the success of Disneyland Paris that they are able to generate a high quality level of customer service, and once this is reached they must make sure they are able to maintain and continuously monitor this high quality level. This is significant to the success of Disneyland, as if they didn’t monitor and maintain this high quality level of customer service, then it may affect the service being provided in a negative way meaning Disneyland Paris will lose some customers. The outcome of this unlikely event would be that Disneyland Paris would see the number of sales drop and very few repeat customers, leading to a decrease in revenue and therefore profit. If this situation happened then Disneyland Paris would face serious consequences, and this is something Disneyland Paris does not need as it is already in a lot of financial debt. Monitoring Customer Service There are several ways in which Disneyland Paris checks and monitors the high quality standard of customer service in which they provide. Firstly Disneyland Paris uses training to ensure and monitor customer service is to the correct standard and carries out regular training for employees. This is key when checking and monitoring customer service levels because if employees were incorrectly trained and were unsure about certain area surrounding their job and how Disneyland Paris expects them to present them selves then they would need re-training or require additional training about certain aspects they were unsure of. Disneyland Paris carries this training out in their Disneyland University. This technique of monitoring customer service also relates to mystery shoppers, this would is because any employees who have received a bad report from the mystery shopper and consequently affecting the high quality level of customer service provided will require further training, which they would receive from Disney’s university. Another method Disneyland Paris use to monitor customer service is using mystery shoppers as a method of inspection and monitoring customer service. This involves a quality assurance employee of Disneyland or hired externally to dress up as an ordinary customer and evaluate the level of customer service which their current staff are providing customers with. The quality assurance employee will be looking for particular characteristics from cast member employed by Disneyland Paris such as; politeness, how considerate they are and if they present themselves well.

A Significant Meaning Of Freedom Of Speech - Free Essay Example

Sample details Pages: 2 Words: 494 Downloads: 9 Date added: 2019/05/15 Category Law Essay Level High school Tags: Freedom of Speech Essay Did you like this example? Even though freedom of speech can be tricky, understanding what can be said under the first amendment is key. Freedom of speech is the freedom to speak freely without censorship. The term freedom of expression is sometimes used to indicate not only freedom of verbal speech but any act of seeking, receiving and imparting information or ideas, regardless of the medium used. In practice, the right to freedom of speech is not absolute in any country and the right is commonly subject to limitations, such as on hate speech. In the article Todays Students Have a New Way of Looking at Free Speech Kathleen stated most students want their college to be a place where uncomfortable ideas can be debated openly. This statement goes to show that it is very significant that free speech is expressed in many ways. Students in certain schools have little to no verbal opinion on what happens at their school. There are certain things youre allowed to say, and certain things that you are not allowed to say. Whatever happened to freedom of speech and does it exist on college campuses? When freedom of speech is confined in higher institutions, it diminishes the development of adults importance of this crucial right. Don’t waste time! Our writers will create an original "A Significant Meaning Of Freedom Of Speech" essay for you Create order Fahrenheit 451 gives an example of not having free speech. The society was a very close-minded society. No one ever thought of speaking up and expressing their true emotions. Most people just were afraid of being judged or offending others. In the article The Importance of Protecting Even the Thoughts We Hate Eugene Volokh states One way that speech restrictions often grow is through what I call censorship envy. If one group is given the power to suppress speech offensive to it, others are likely to press harder to get the same privilege for themselves. Lastly, Julie Lythcott stated in Millennials Will Soon Define ?America, and Thats a Problem for Ideas that Students who wont hear other perspectives are essentially sticking their fingers in their ears and pretending the issue is not open to discussion. If we continue to not express the freedom of speech everyones feelings would be bottled up inside and there would be no escape for feelings. The first amendment in the US constitution states that people are allowed to speak and write what they wish, and yet colleges and universities are disregarding it when they censor the statements. Yet, what is it that colleges are protecting students from? If it were from people writing instructions on how to build a bomb, then one could argue that the protection of life is more important than freedom of speech. Yet, all of the regulations in US colleges and universities are there to stop people writing or saying things that the college/university in question feels are offensive. They usually revolve around religion or political views. Colleges and universities in the US are banning students from speaking, writing and even holding opinions that contradict what the college likes.

Private Prisons Profiting Over Mass Incarceration

Jennifer Wongsosaputro UGBA 107 March 22nd Professor Alan Ross Private prisons: Profiting over Mass Incarceration Crime rates are down in America, yet there is an unproportionately large number of Americans incarcerated. This paper will delve into and examine this problem and how it is closely linked to private prisons and the issues surrounding them. While private prisons claim to be cost effective and well-run, evidence has shown that these profit-driven companies ignore ethical consequences by purposefully lengthening prisoners’ sentences, target certain groups for incarceration and maintain despicable living standards for the prisoners; ultimately, these prisons have caused more harm than good for the state. The Rise in Private†¦show more content†¦Claiming that they would be a cost effective alternative, companies started managing and running entire prisons instead of the state. As a result, the population in private prisons increased by an astounding 1600%. In any given year now, incarceration rates has tripled with approximately 13 million people introduced to American jails in any given year. This increase in the prison population far outpaced the crime rate and the US population growth. Today, America has around 5% of the world’s population but a quarter of the world’s prison population. Today, the private prison industry is big and extremely profitable. The industry is dominated by two large companies, Corrections Corporations of America (CCA) and the GEO group. The annual combined revenues for both companies amount to over $3 billion while their top executives get compensation of over $3 million each. However, the way these companies operate is wholly unethical. Bed quotas: Harmful prison occupancy requirements In many of the contracts between private prisons and the state, prisons actually get a guarantee that their prisons will be filled up which mean more money to the company. In the Public Interest, an organization dedicated to high quality accurate research for the public, analyzed 62 contracts from private facilities and found that 41 of the contracts contained quotas. These quotas were occupancy requirements that the

Anne Frank The Diary of a Young Girl Essays - 1608 Words

As an ordinary Jewish girl who was one of the most discussed Jewish victims of the Holocaust, Anne Frank was an incredibly memorable girl due to the publication of her diary. Anne Frank was a liberal Jew; as for she did not follow all the traditions of Judaism. On the fourteenth of August 1944, a group of German uniformed police arrested the Frank family and was sent into The House of Detention, transitioned into the Westerbork Transit Camp and then to the Auschwitz concentration camp. In July 1945, after the Red Cross confirmed the death of the Frank sisters, Otto Frank passed Anne’s diary to historians who made continuous attempts to publish it. The official publication of the diary in 1947 was named Het Achterhuis, and was later on†¦show more content†¦This shows how Anna Frank’s style in writing was advanced for a thirteen-year-old. There were many Jewish teenagers like Anne Frank who kept a diary, but that was not the reason to Anne’s high quality i n writing. Anne provides more than just short descriptions of her day. She contributes logical thoughts on various happenings and things she has heard and seen. As an example, Anne Frank remarks a saying that she reflected about when she was depressed, â€Å"Paper has more patience than people.† (8) Judging by the fact that she had no other friends than the stiffed-back notebook, grandly referred to a diary, she was right. She had a family and a roof above her home. She had everything that she needed except for a true friend. She complains about how she couldn’t bring herself to talk about anything but ordinary, everyday things with her friends. Evidently, she differed from other teenagers. She explained to never being able to get farther than just talking about the normal, proving that she was capable of talking about anything but the usual. Anne Frank did not want to jot down the facts like everyone else did, but she wanted to keep her diary as a friend, because that was the only way she could communicate about anything but the ordinary. It is recognizable how Anne Frank lives from moment to moment each time she wrote a new entry. She is profoundly occupied with her social and educational world, showing that she is still sane even with the restrictions set by theShow MoreRelatedThe Diary Of A Young Girl By Anne Frank977 Words   |  4 PagesFor my second book review I chose to read The Diary Of A Young Girl by Anne Frank. This novel follows the life of a young Jewish girl named Anne Frank as she struggles to survive in hiding during the Holocaust. It is composed of journal entries that Anne herself actually wrote as a thirteen to fifteen year old girl in hiding. The book begins when Anne’s parents give her a diary on her thirteenth birthday. Anne is excited about the book and begins writing right away. 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The familyRead MoreThe Diary of a Young Girl by Anne Frank Essay1323 Words   |  6 PagesToday, I am going to discuss the bestselling, fictional novel, The Diary of a Young Girl by Anne Frank. In her book, Annelise Marie – better known as Anne Frank, documents her experiences during the Holocaust and World War II (WWII). Readers are better able to get a feel for the suspense going on and emotion that Jews experienced, through a teenage mind. Anne Frank was only about 13 when she began writing about her book and 14 during hiding. She talks about the dange rs of outside, bombings, shootingsRead MoreEssay on The Diary of a Young Girl by Anne Frank541 Words   |  3 PagesThe Diary of a Young Girl by Anne Frank was published in 1947. When the book was published a lot of people were impacted. It started getting more and more famous all around the world. In no time 30 million copies of the book was sold. Frances Goodrich and Albert Hackett decided to make a play based on Anne Franks book. The play was a huge success and it was nominated for 8 Oscars and won 3. After George Stevens decided to make a movie about Anne Frank. There were some famous actors in the movie likeRead MoreEssay on The Diary of a Young Girl by Anne Frank853 Words   |  4 PagesTeenagers What makes Anne Frank: The Diary of a Young Girl so touching is that Anne Frank was not any different from a typical teenager. Anne Frank has the common teenage debates with her parents, as well as the thoughts of being an self-regulating girl hoping to fall in love, just as most teenagers do today. Anne had relationship issues with her mother, other members of the household, and of course, boys. In our society today, teenagers experience these same issues as Anne had while being held captiveRead MoreAnne Frank s Diary Of A Young Girl1919 Words   |  8 Pages As an ordinary Jewish girl who was one of the most discussed Jewish victims of the Holocaust, Anne Frank was an incredibly memorable girl due to the publication of her diary. Anne Frank was a liberal Jew; as for she did not follow all the traditions of Judaism. On the fourteenth of August 1944, a group of German uniformed police arrested the Frank family and was sent into The House of Detention, transitioned into the Westerbork Transit Camp and then to the Auschwitz concentration camp. In July 1945Read MoreAnne Frank: the Diary of a Young Girl Response1873 Words   |  8 PagesAnne Frank: The Diary of a Young Girl Response The Diary of a Young Girl written by Anne Frank is an inspirational coming of age diary written to teach the reader that difficult situations lead to maturity. Anne’s diary shows the evolution and maturity of Anne’s character over a few years. Anne had to face many challenges in her difficult situation. She was hiding in a confined Annexe because she was a targeted victim of genocide during the Holocaust. These situations led her to an entire new levelRead MoreBig Simbol of the Holocaust: The Diary of a Young Girl by Anne Frank777 Words   |  4 PagesAnne Frank’s diary is known all over the world. She was in hiding for 2 years, and she wrote in her diary. Writing was one of her hobbies. There is more than just one of Anne Frank’s writings. It is very impressive of being such a big symbol about the holocaust, writing about your life in hiding. But there are plenty of other pieces of work she has done. She has written many short stories, letters and poems of her own; during the time she was in hiding, and before that. Anne Frank has always loved

The Sources Of Business Communication Samples †MyAssignmenthelp.com

Question: Discuss about the Sources Of Business Communication. Answer: Introduction Communication is the lifeblood of business. Without it, it becomes almost impossible for a business to survive. Different channels can be used to convey business information to consumers and potential customers. A business chooses the channel to employ depending on its purported suitability, effectiveness, and convenience. Nevertheless, the message has to be in line with the principles of effective communication such as brevity, clarity, simplicity and accuracy. In this paper, we shall analyze the sources of business communication. The information shall focus on the telecommunication industry (Smartphones), specifically Samsung and Apple Inc. Report Overview This report analyses the source of business information used by Samsung and Apple Inc. Consumers and potential customers have to be enlightened on the products offered by a company using different channels such as Television, Social Media, Newspapers, journals, and magazines. This report analyzes Television and social media as the main sources of business information. The focus is placed on the advertising form of communication. We shall highlight when each business used a particular channel, when this communication succeeded or failed, and the reasons behind this. Discussion and Research Analysis Samsung Smartphones The Samsung Electronics industry was founded in 1969 in Suwon, South Korea (Eom, 2016). In 2009, the company released its first Android Smartphone with the launch of Android tablet. Today, the company is among the most respected players, globally, in the Smartphone market. The company deals in the following products: Galaxy J3, z4, Galaxy J3 Prime, Galaxy C5 Pro, Galaxy Cover 4, Galaxy S8+, Galaxy S8, Galaxy C7 Pro, Galaxy Note7, e.tc (Eom, 2016). Apple Inc. Apple Inc. is a multinational company founded in 1977 and based in the U.S (Graham, 2017). The company designs and sells computers, software content-based services, and consumer electronics. Phones made by Apple Inc. are among the best in the phone market worldwide. The following are the products offered by the company: Mac line of computers, the iPod, iPhone, iPod Touch, iPad and iTunes Store (Hattersley, 2017). For a very long time, Apple had the greatest market share. Samsung tried different strategies to catch up with it. The strategies paid off, because of today, Samsung is the worlds largest technology company by revenue. Stiff competition between the two is seen regarding the forms and types of communication employed in advertising their phones (Luca, 2015). Advertising as a form of communication Advertising is a form of communication intended to persuade an audience to purchase or take action upon products, ideas or services (Vertino, 2014). Advertising does the pre-selling of the product and makes the job of the sales person easier. It is the element of marketing that entails giving product information in a precise but concise manner (Musaraj, 2013). For the development of advertising and to get results one needs to follow the advertising process step by step until its execution (Vertino, 2014). This process incorporates distinct elements, and many considerations are made to make the difference between the success and the failure of the advert. For an advert to be successful, the company has to choose the right medium and structure the message well to catch the audience attention (Wood, 2015). Therefore, we shall analyze Social media and television as the two sources of communication used by Samsung and Apple to advertise their products. Social media Many describe social media as the greatest invention of all times. This is because, for the first time in history, people from all over the world can communicate, exchange ideas and bring significant change together (Kiesler, 2014). Social media networks like YouTube, Facebook, and Twitter, have created new channels of mass communication with new possibilities. Social media networks have enabled a networked society and global connectivity (Leung, 2015). Today, communication on business, politics, economy and social welfares happen beyond national borders and seen by everyone from anywhere so long as one has access to the Internet. Groups, like Samsung and Apple, have taken advantage of this feature of social media networks to popularize their ideologies, advertise products and mobilize the masses to help in achieving their objectives. Television Television is an influential mass media in modern society. The first television broadcast to be aired to the public was in Germany in 1935 (Leung, 2015). The invention of television came after the invention of printing, the radio, film, and the newspaper. Television is the most popular because of its affordability and capability to capture reality through adverts, news, features, documentaries and current affairs programmes. For businesses, using television to advertise is more rewarding than using other channels like print media. Watching an advert on TV is a lot easier for people to understand and is more convenient than reading it on paper. For the people who are always in a rush in the morning, its more convenient to turn on the TV and listen to whats going on rather than try to read a paper because it will only slow your task down. Also, for the people who dont know how to read and for elders whose eyes do not function properly, the TV is a better source of understanding business information. Not only can they watch, if their eyes are messed up, they can also listen. It does not require any thinking or straining the eyes trying to read. It may be seen as very much relaxing. Both Social media and television are effective in business communication. This is because of their large coverage and ability to deliver information instantly. However, this does not imply that using these channels is always a success. In fact, sometimes a business faces a backlash from the customers because of how they have used these channels (Truong, 2015). In the following section, we are going to point out when Samsung and Apple used television, when it was a success and when it turned out not successful. Report Analysis Samsung Galaxy S8 TV Commercial Unlike their normal routine of running through the phones main features or taking a hit at their competitors (Apples iPhone), Samsung chose to use animals. This is an enormous score for the company because everybody loves animals. In the video; there is a curious ostrich that gets stuck into Gear VR headsets that are playing a flight simulators video. Throughout the entire video, we are shown the ostrichs immersive Gear VR experience. Also, we see how the ostrich is determined to do the unthinkable after having the Gear VR experience. The ostriches that did not get to play with a Gear VR are left clueless about the experience. (https://www.youtube.com/watch?v=hjkdUCPYYfeature=youtube_gdata_player) Why this TV commercial was excellent This commercial was a success because the message being sent was very clear; The Gear VR needs the Galaxy S8 phone inside to work. Apart from being appealing and fun, the message was also simple and concise (Graham, 2017). This way, the audience not only got to enjoy the clip but also understand d the point being driven. Samsung Galaxy Note7 apology Samsung went through a lot of struggle to win back trust from its customers following incidences of Galaxy Note7s battery exploding. The company had to publish a series of apologies using various channels such as their Facebook page and website. The companys CEO, Gregory Lee, wrote to the customers on their website (Eom, 2016). He reassured the consumers of the companys commitment to offering best-in-class safety and quality. He also reassured people that the company had reached a decision to recall 2.5 million of the devices that had been shipped for sale and terminated the production of more phones of this model (Eom, 2016). Why using Social media was poor Choosing to apologize for their mistake was a right move. However, it was not okay to publish a full page of an apology on the companys website without taking into account the customers emotions. By the time the company had recalled back the shipped phones, the damage was already done. Analysts say that the Samsung apology was heavy in battery failure and light on admitting its failure. This means that the message was not structured right. Moreover, although it reached people, the impact was not as anticipated. Also, there are various channels the company could have exhausted apart from Facebook and website. If the goal was to reach as many customers as possible, then they could have used television and print media. Social media is frequently used by a particular group of people-not everyone (Haddon, 2016). Apples Romeo and Juliet advert Apple is known for its best and iconic adverts. One of the most memorable adverts from the company is the much talked about Romeo and Juliet advert which focused on the video graphics capabilities of the iPhone 7 Plus. In the advert, we see how the phone can make a video shot by the phone can make a high school play look like a Hollywood movie. Also, the look on the dads face at the end brings out the sentimentality of the advert. (https://www.youtube.com/watch?v=qStdSMad6TYfeature=youtube_gdata_player) Why this TV ad was a success This advert was a success because it focused on the most outstanding feature of the phone; special camera (Graham, 2017). The phone has two camera systems. The dual camera system enables the user to acquire super sharp close-up photos and videos with optical zoom at 2x. Therefore, the success of the advert can be attributed to the direct communication in it; it made it easier for people to know what was unique about it thus justifies reasons for buying. Kids in schools with iPads This is a 60-second TV commercial that begins by showing kids in school using iPads while a voice in the background is declaring Apples product design goals. This is a great shift from the nature of the companys ads. The consumers translated the advert as Apple bragging. This ad earned the lowest score of 26 Apple TV ads. This is according to Ace Metrix, a consulting firm which investigates the effectiveness of TV ads through conducting surveys (Wlliams, 2015). Why this TV advert was poor In communication, one has to be careful about the tone so as not to come out as condescending (Vertino, 2014). The fact that there is a voice highlighting how great the company is making one question whether the advert is meant to show the products features or the companys greatness? The campaign failed because the tone of the message was not right and in harmony with the pictures showing on the screen (Hattersley, 2017). Conclusion In this report, we highlighted the types/forms of communication used by Samsung and Apple. It can be seen that the choice of the communication channel and message structure is crucial and can make the difference between the success and failure of business communication. References Eom, Y. (2016, October 2017). An open Letter to all Galaxy Note7 Customers. 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