Thursday, September 19, 2019

The Mother Should Have the Choice Essay -- Abortion, Argumentative, Pr

The Mother Should Have the Choice When abortion is being discussed in any case, there is one common question to be answered; does the mother or the fetus have the rights? Aborting pregnancies has been around for centuries, and so has all of the controversy around abortions, dealing with religious beliefs and morals. After all sides are looked at women, the mother should have the right to decide what she wants to be done with her unborn child. This essay will support the idea that women have the right to choose what is to be done with there unborn child only in the first trimester of their pregnancy. The first trimester of a pregnancy is where the decision should be made about the unborn child. After that time frame abortion should not be allowed for the damage is too great on the woman’s body and the unborn child has devolved too much. The sooner the abortion takes place the safer the outcomes. In addition, "forcing a woman to carry a fetus to term unless she meets certain criteria unrelated to her own aspirations and priorities is a profound interference with a woman’s body and thus a violation of security of the person." (Smith 105) Smith makes a good argument here, stating that forcing laws and morals on the mother is violating her right to security of persons. The mother is the individual and the fetus is part of her body, which is why the mother has the right to choose what will happen to her body, only in the first trimester. Next, "The only good solution to the moral ambiguities involved is to prevent unwanted pregnancies." (Cauthen) Preventing unwanted preg nancies would help reduce child abuse, child neglect, reduce adoption and just help control the abuse a child receives. A woman may have gotten pregnant for man... ... life and let some else love the child and provide for it. In the end the child should be able to live. With everything to take in to consideration the mother should be the one to have the choice as to what should be done to her body and her unborn child in the first trimester. While the issues apposing abortion are strong, the woman should still be the one allowed to decide what is in the best interest for herself and the unborn child. As law states now and as it will go in the future woman will be able to choose what happens to them as and their unborn child. The mother will be the only one to decide what is morally and ethically correct for her and her unborn baby. Works Cited Mason, J K, and R A McCall Smith. Law and Medical Ethics. London: Butterworths, 1994. Cauthen, Kenneth. "Abortion." 18 June. 2001 http://www.frontiernet.net/~kenc/abort.htm.

Wednesday, September 18, 2019

It is Impossible to Accurately Imagine What is it like to be a Bat Essa

It is Impossible to Accurately Imagine What is it like to be a Bat Insofar as I can imagine this (which is not very far), it tells me only what it would be like for me to behave as a bat behaves. But that is not the question. I want to know what it is like for a bat to be a bat... - Thomas Nagel In order to take the above request seriously, one must assume that bats have experience and consciousness. Assuming so, one must then imagine the consciousness that a bat must live with. Its brain is "designed to correlate outgoing impulses with subsequent echoes, and the information thus acquired enables the bat to make precise discriminations of distance, size, shape, motion, and texture comparable to those we make by vision." (Whereas we humans rely on sight to create our vision of the universe, bats rely on sound.) Because any argument of any creature's existence must be based on the human epistemology, the question is now not how bats perceive the universe, but how a bat's perception compares to the human perception. Such a comparison may never be genuine or correct, but by...

Tuesday, September 17, 2019

Marketing Strategy Essay

Discuss the type of product the company will offer and identify its primary characteristics The type of product the company will offer is a bracelet called Life Alert band. The characteristics of this device are size and the ease of use along with a lifetime guarantee. The Life Alert band is light and portable that no one will even know it’s on his or her wrist. It’s the size of a thick rubber band and comes in different wrist sizes. It has one easy to access button with an emergency icon that only needs to be pushed once to alert the Life Alert call center in the event of an emergency. The bracelet has several hidden sensors that monitor a person’s pulse and blood sugar and wirelessly sends this information to the Life Alert monitoring centers. If a change is detected in any of the monitors the bracelets sends a signal to the centers for immediate action. The Life Alert medical counselors immediately call the patient to see if they are ok. If no response is received they dispatch emergency responders right away. The bracelets uses flash memory to keep the device slim and flexible. It has a flexible band that can bend slightly. The material of the bracelet is a made of hard rubber that protects the electronics and its sensors. The bracelet requires a one-time setup much like a cell phone has to be programmed by Life Alert in order to ensure communication is occurring with their monitoring centers. The device has wifi built in for local communication. Users who have a wireless network can browse directly to the bracelet using a web browser. This gives them access to all the information the bracelet is recording. Discuss the product branding strategy Entrepreneur magazine states that a branding strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy (Enterpreneur, 2011). In this case a brand is name that consumers associate with a device or service. Life Alert has many devices, all which bare its name on it. For example wireless companies such AT&T sell cell phones from different manufactures but all of them have the name AT&T on them and their logo. This goes for any large company that sells multiple products even if the products are manufactured by another company. Another good example is Apple. Apple has mp3 players, desktops, laptops, and other computer peripherals, all have the Apple logo on them. Therefore, the branding approach for the Life Alert bracelet will be the umbrella branding approach. The umbrella approach will help Life Alert in promoting their popular name even further. In a survey taken by ACNielsen International Research, 87% of Life Alert members said that Life Alert’s protection is a main or important factor in their decision to keep living at home rather than going to a retirement institution (lifealert911, 2011). Life Alert members on an average spend 6 more years living alone because of their services. The bracelet will not only enhance their product line but attract more customers. The introduction of this bracelet will increase their customer base and maybe appeal to those who have a serious illness. The bracelet will become the main entity of the product line with Life Alert’s name and logo. Discuss how the product fits within a product line and the depth and breadth of the line. Life Alert’s bracelet is a unique product that has carved a niche in the medical devices industry. It fits into health care products that offer emergency services for monitoring and addressing health related issues. It addresses a void in the industry and aims to support independence in aged adults by providing state of the art monitoring and emergency services. The distinctive aspect of the Life Alert bracelet is that it is both broadens and intensifies in scope in terms of its breadth and depth. It fits well into the product line Life Alert offers. It’s an extension of the current product offerings. Some of the functionality the bracelet offers cross’s over to other product categories. For example the bracelet now becomes competitive with blood glucose meters. Regardless, the bracelet extends the depth and breadth of the company. Explain how the product and target market strategies fit with the organizational strategy. The organizational strategy is based around a few key factors. The company’s business domain is clearly defined and is focused towards Mature 50+ adults who wish to live an independent lifestyle. The factors that are considered are mainly geographical location, age, retirement lifestyle and medical needs. The strategy is effective as it concentrates on a few key product and ervices. Life alert employs niche marketing to devise a product strategy aimed at that targets mature 50+ adults residing mostly in Florida, which is a popular retirement destination, who are currently living a retired lifestyle and desire a degree of independence and who may or may not have specific medical needs. The Life Alert bracelet fits into the organizational strategy for Life Alert. Introducing the bracelet will solidify the stance in the market. The organizational strategy for Life Alert is to be most innovative company in assisting the elderly. Life Alert can take advantage of its existing organizational strategy to support and market the bracelet. The company can further expand its diversified portfolio of services by using its existing infrastructure and the multifaceted use of its core resources. By including and expanding on existing product offerings the company can reduce cost and maximize return on resources. Life alert bracelet can utilize the infrastructure for Life Alert Necklace, security, monitoring and emergency response services with minor additions. All of these services employ the same core organizational set up, which is the monitoring center, which maximizes service offering with minimal investment. The marketing strategy includes Ads in local newspapers or niche publications, Opt-in web sites that make use of keywords to connect with potential customers, direct mail campaigns, as well publicity through Television developed for mature audiences. The bracelet can be incorporated under these existing marketing tools since it’s directed towards the same target audience. The ease of competitors’ entry into Life Alert’s market segment is minimal as the company employs a profitable business model where users pay an initial set-up charge for the systems and the company generates revenues each month through subscription-based monitoring costs. The company also distributes medical alert system to more than 300 resellers and is one of the largest wholesale medical alarm distributors in the nation, with over 200,000 medical alert devices in service. The bracelet can be an adjunct to the existing portfolio and use the same monitoring system and distribution strategies in use. The business strategy also supports innovation and product development and at present only a couple companies offer a medical alarm with two-way voice. With an additional service such as the bracelet the company will be a step ahead of its competitors and can utilize its R&D budget to support the new product. The company’s ability to customize services and marketing different price points for packages will allow customers to use the bracelet with other Life Alert products and services. The new product aligns well with the company’s organizational strategy and the same marketing strategy can be applied towards the Life Alert bracelet.

Monday, September 16, 2019

Different examples of power Essay

What is power? What are different examples of power? How can people gain and maintain power? Power is being able to make something happen or prevent something from happening. You know if someone has power if they are leaders or if they are respected. If you’re a good influence you can also gain power because people begin to follow in your footsteps. Examples of power are political, economic, and social. Political power is an authority held by a group within society that allows for the administration of public resources and implement policies for society. The President has political power and the governor has political power. Social power is the degree of influence that an individual or organization has among their peers and within their society as a whole. Martin Luther King had social power and Malcolm X also had social power. Economic power is organization of the money, industry, and trade of a country, region, or society. Jay Z has economic power because he has money. My essay is going to be about stop and frisk and how often it is being used by police officers and how it affects the people in neighborhoods it is constantly happening in and the statistics on the frisking. In New York City police officers have a program called stop and frisk which is when a person is stopped by a cop and patted down to examine if the person is carrying a weapon or if the person is engaging in illegal activity. This type of limited search occurs when police confront a suspicious person in an effort to prevent a crime from taking place. A stop is different from an arrest. An arrest is a lengthy process in which the suspect is taken to the police station or booked and a frisk is only a temporary search. If the officer uncovers further evidence during the frisk, the stop may lead to an actual arrest, but if no further evidence is found, the person is let go. Unlike a full search, a frisk is only limited to a patting down of the outer clothing. If the officer feels something like a weapon, the officer may then reach inside the person’s clothing. If no weapon is felt, the search may not go any further than the outer clothing. In 2011, New Yorkers were stopped by police 685,724 times by police officers and 88 percent of them were totally innocent. 34 percent were African Americans & 34 percent where Latinos. 51 percent were though age 14 to 24, only 9 percent were Caucasian.. In the first nine months of 2012, New Yorkers were stopped by police 443,422 times. 89 percent were completely innocent. 55 percent were  black and 32 percent were Latinos, 10 percent were white. Stop and frisk causes people to be afraid of the police because when they are around they have to worry about being frisked by them. â€Å"Stop-and-Frisk abuses corrode trust between the police and communities, which makes everyone less safe. I know people that get very scared when the police come around because he had been frisked a lot of times. Police officers also sometimes use physical force when frisking people. For example, if you are getting frisked and you try to resist, the police will sometimes use physical force on you because they may feel like you’re disobeying them. Stop and frisk is a violation of the Fourth Amendment. The Fourth Amendment says â€Å"people have the right to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.† Mayor Bloomberg and police say stop and frisk has helped New York reach a low crime rate. New York has the lowest crime rate among the nation’s biggest cities, said by the FBI. People call the stop and frisk practice racial discrimination. Aggressive stop-and-frisk practices are having a profound effect on individuals, groups and communities across the city. Residents of some New York City neighborhoods describe a police presence so pervasive and hostile that they feel like they are living in a state of siege. w deeply this practice impacts individuals and they document widespread civil and human rights abuses, including illegal profiling, improper arrests, inappropriate touching, sexual harassment, humiliation and violence at the hands of police officers.

Sunday, September 15, 2019

The New Digital Era called “MP3 Technology”

Downloading of music has been a long time subject of piracy. In the 1920’s, radio stations played records that are not tracked. It is a not-so obvious manner of piracy but did impact writers who were losing money due to public performance of their works without proper accountability. No one was making money through this procedure but only radio stations via their sponsors. (Wicknick, par. 1) With this, the performance rights societies including ASCAP and BMI worked with the Congress and the FCC to change legislation to ensure that radio stations will track airplay and pay blanket licenses that were given to writers based on airplay. (Wicknick, par. 1) It is impossible to copy a record before the invention of blank tape. Its either you bought it or borrow a copy and played it until the needle lost its tip. (Wicknick, par. 3) In the mid 1960’s, even after the invention of blank tapes, copying a record is sill a clunky process. (Wicknick, par. 3) In the advent of cassette tape, people learned to do dubbing. But marketing of these tapes are low because it is still evident that it is dub due to sonic integrity has been compromised. ASCAP and BMI, together with the FCC, they began to collect blanket license fees on the sale of blank media and give them to writers and publisher members. (Wicknick, par. 4) In 1982, in the faà §ade of CD in Europe, Japan and in the United States by 1983, it was read-only. Burning to a CD is impossible before. But advancement in technology made it possible. In the year of 2003, you can burn CD from mp3 and sources like iTunes. However, MP3 and iTunes do charge for licensing, worked out deals and propose duplication allowances. (Wicknick, par. 5) The onslaught of the digital wave in 1999 started with the newly created MP3 file sharing software called Napster, stated Catherine Edwards, in her article â€Å"The Napster Challenger.†Ã‚   Lee Bockhorn, in his article â€Å"MP3 and Me: How I Stopped Worrying and Learned to Love Online Music File Sharing (sort of)† stated that on one side of the wave is the estimated 60 million MP3 Internet users that enjoy the advantages of ala carte collection choice, downloading these selections for free and testing music before purchasing. On the other side are the artists and recording companies making strong claims for illegal sharing of copyrighted material states John Healey and Jeff Leeds in their article â€Å"Tone Deaf to the Moral Dilemma?†Ã‚   The new MP3 file sharing technology has brought to us into a new digital age madness designed for music lovers.   Claiming violation of copyright laws, the greedy recording companies and music artists do not wish to give up the present business structure and refuse to embrace the exploding expansion of digital technology that will allow ‘ala carte purchases’. The start of this digital age software began with a 19-year-old freshman at Northeastern University in Boston in 1999.   His name is Shawn Fanning.   He revolutionized the music industry, developing a software program called Napster.   Napster allows music fans to share and download music files via the Internet for free.   Shawn received $15 million to start the corporation and is now a famous CEO (Edwards 160). Then, one and a half years later, in 2001, 2 famous bands, Metallica and Dr. Dre, sued Napster. The Recording Industry Association of America (RIAA) sued as well, claiming Napster violated record label copyrights.   This case is still on appeal.   Since this time, Napster has joined with BMG Entertainment (a $50 million dollar deal) offering a new fee-based system (Edwards) The RIAA has been taking drastic measures to limit piracy. Consumers of music sees file-sharing or downloading as the wave of the future and legal in their own right. The lawsuits include a twelve year old for downloading contents online and an 80 year-old grandfather who were sued for his computer activity wherein he claimed that he don’t even know how to turn a computer on. Many of the grandparents bought computer for their grandchild as a treat whenever they come to visit their place. But a twelve year old may be well aware on the usage of the computer technology as well as a graduate student but doesn’t know or understand the violations of what they have done. (Wicknick, par. 2) The next approach for RIAA is to target college students and parents with further lawsuits alleging copyright violations.   â€Å"One goal is to persuade parents to crack down on their children’s file sharing before an entire generation comes to expect music to be free† (Healey and Leeds 175).   This may prove to be a futile effort with the millions of Internet users copying music for free on the new sites that have popped up, such as Kazaa or Limewire.   Also, many parents condone students’ downloading even though it’s unethical.   RIAA lawsuits will attempt to target the Internet account that is used to share the file (Healey and Leeds 177).   These lawsuits may change the attitudes of 12-22 year-olds, that when surveyed said that 70% of them would stop if at risk of a fine or jail (Healey and Leeds 178). According to the Pew Internet Project’s national survey of adult Internet users conducted last January-February 2005 resulted that about 7 million adults downloaded files from someone’s iPod or MP3 player. (Madden and Lee par. 2) Approximately, 10 million people get their music and video files through email and instant messages. But there are people who use both the same sources. Other alternative sources of downloading include music and movie websites, blogs and online reviews. There is also a legislation being pushed in Congress by the record companies.   If approved, it would use software to flood peer-to-peer sharing with dummy files, search public folders for illegally copies music and block users from downloading.   Even though it’s difficult to empathize with rich artists and greedy record companies, it is still, according to law, an illegal practice to share and download copyrighted music online.   Millions of people through MP3 technology are sharing files, making the concept of ‘fair use’ ridiculous (Bockhorn 163). Further in his article, Bockhorn writes of his personal exposure to the Napster era.   At the start of the Napster take-off he felt that it just wasn’t right to not pay an artist for his/her music.   He explains that his first temptation came after attending a Norah Jones concert.   He later downloaded her performance of the ‘Tennessee Waltz’ thru I-Tunes. His justification was that he had paid to see the concert and had bought previous albums (Bockhorn 162).   In a forum done by eight graders, some students thought that the music industries have huge incomes and it would not hurt if they will get a song or two from an album through the internet. A student said that the artist will still have an income because they are still buying T-shirts and watch their concerts. (Hafner, par. 13) Curiosities about MP3 file sharing, lead to Bockhorn’s downloading of Limewire, a successor to Napster.   He agrees that it is unquestionably, great technology, without paying a fee.   Drawbacks to MP3 are availability of music, modem connection speed, and the guilt of acquiring music without paying.   â€Å"If I want to download My Cherie Amour, Stevie Wonder should get a cut of whatever price a true market . . . determines the song is worth . . .† (Bockhorn 162). Currently, Bockhorn’s primary concern is that MP3 technology has definitely warped the minds of users copying illegal files to build their music collection.   But, why does the music lover continue to partake?   Number one because of choice and number two because it’s free (Bockhorn 163).   Most people will agree that it’s illegal but will continue to do it.   â€Å"Like countless millions, Miriam Philips felt no guilt in downloading music from a shared campus folder† (Healey and Leeds 175).   Philips offers no sympathy for the artist and the record company, â€Å"They’re rich, they can deal with it†, (Philips via Healey and Leeds 175). According to a 13-year old girl, if you wanted a song or two in a certain album, it is not a big deal.(Hafner, par. 3) However, when someone consistently downloaded an artist whole CD, it might be the right time to call them thieves. Almost all of the houses here in the US have Internet-connected computers in their homes. A student even asked that if downloading of music is really illegal, why do PCs were sold with CD burners? (Hafner, par. 18) Downloading of music through CD burning is very convenient especially to students who were mostly doing it.   Just a few clicks away, they will be able to have the songs they wanted. (Hafner, par. 9) Though some of these people knew that they are violating the law, but they can’t afford to give up convenience and less expensive or the free copies of the recordings of their own choice. On the other hand, there are some advantages to the downloading frenzy.   This technology has prompted some users to purchase CD's based on a new interest in a particular type of music.   It is able to give a taste of a certain type of music or unknown band before purchasing an entire CD.   Users will find that if they’re downloading more than 2-3 songs they will probably go out and buy the entire album. Internet users will also argue that it is difficult at times to locate a particular piece of music that they’re looking for.   Also, this activity is for personal use, not resale (Healey and Leeds 176).   There is also no evidence that MP3 file sharing has dramatically hurt CD sales.   In 2001, sales dropped 10% and in 2002 sales dropped 7% (Bockhorn 163). There are news and write ups on lawsuits for music-downloading like the Napsters and Metallica lawsuits but possible loss of revenue for recording industry were not perceived. Music-downloading is hurting the businesses of music retailers. While downloaders are getting music for free through downloading it from internet or MP3s, it is a loss of income for massive music retail outlets. (Bestul, par. 5) People resigned from buying or purchasing music and switch over to downloading it from the computer instead. What they haven’t thought about is the income that music retailers or outlets will lose every time they download the music for free from computer or MP3 instead of buying a CD from retail outlets. In attempting to defend this illegal behavior, consumers will argue that corrupt record companies refuse to embrace technology that will allow ‘ala carte’ purchases.   Consumers wish to purchase the one or two songs from an album that are worthy of purchase.   This choice could lead to the extinction of great albums such as the Beatles’ Sgt. Peppers album (Bockhorn 163).   Bockhorn believes that people want to do the right thing, and hopes that record companies will provide us options for subscription or ala carte, but thus far they have been very reluctant.   If record companies would join the new technology, all of us could rest easier know that the artist got his/her share (Bockhorn 164). It is believe to be impossible to stop the downloading of music because it is the fad as of this era. Aside from the fact that many people are music lovers, the technology that we have today is unstoppable. Advancement in technology might be the reason why people can come up in this kind of technique in getting what they want for free or at a lesser cost with much ease. Maybe in the future, we might have other ways or means of downloading music or files in a more convenient way based on how technology progress on every generation. Future growth of MP3 digital technology is yet to be determined, with many changes to come.   Millions of Internet users each day have access to use of this technology, either through free or paid Internet sites.   Consumers do have a choice, the questions remains to be, how many will lean toward their obligation of legal choice.   Future enforcement of the free technology won’t be effective unless the music industry offers a legal alternative to file sharing. References Bestul, Michael J. (11 December 2003). â€Å"Lost in the controversy.† Blogcritics.com Retrieved last October 19, 2006. Websites: http://blogcritics.org/archives/2003/12/11/082220.php Bockhorn, Lee.   â€Å"MP3 and Me: How I Stopped Worrying and Learned to Love Online Music File-Sharing (sort of).† The Weekly Standard 16 October 2002 Edwards, Catherine. â€Å"The Napster Challenge.† Insight on the News January 2001 Hafner, Katie (19 September 2003). â€Å"Is it wrong to share your music? (Discuss).† The New York Times Retrieved last October 19, 2006. Website: http://www.nytimes.com/learning/teachers/featured_articles/20030919friday.html Healey, John, and Jeff Leeds. â€Å"Tone Deaf to the Moral Dilemma?† The Los Angeles Times 2 September 2003 Madden, Mary and Rainie, Lee (25 March 2005). â€Å"Music and Video Downloading Moves Beyond P2P.† Pew Internet and American Life Project Retrieved last October 19, 2006. W Website: http://www.pewinternet.org/PPF/r/153/report_display.asp Wicknick, Darcie-Nicole. â€Å"The RIAA Muic Downloading Controversy: Both Sides of the Record.† MusicBizAdvice.com Retrieved last October 19, 2006. Websites: http://www.musicbizadvice.com/a_little_history_on_music_piracy%20.htm http://www.musicbizadvice.com/the_music_downloaders_point_of_view.htm http://www.musicbizadvice.com/RIAA_Music_Downloading_Controversy.htm ; ; ; ;

Isolation and Loneliness in Of Mice and Men Essay

In the novel Of Mice and Men the theme of loneliness and isolation can hardly be ignored as there are elements of them in key moments in the story. Isolation and loneliness plays a huge role in the story and some of the points that make this book a very gripping read, they also put things across that most of us would not have imagined in the first place. George and Lennie play the biggest part to the themes of loneliness and isolation. When they first arrive at the ranch everybody is very surprised to see two itinerant workers travelling around together. The night before George and Lennie come to the ranch they are sitting by the brush they say to each other ‘Guys like us, that work on ranches, are the loneliest guys in the world†¦ They don’t belong no place†¦But not us!†¦ Because I got you to look after me, and you got me to look after you.’ George and Lennie’s dream of themselves owning a ranch together and having a house with two separate bedrooms for each other, this in the day the book was written was very strange because people keep themselves to themselves and travel on their own they would do almost anything to share a room with somebody just for the company. But George and Lennie aren’t lonely and they want their own space away from other people. All of the other workers are not afraid to tell George and Lennie that they find it strange that two workers are travelling together and Lennie can only speak when George lets him. The ranch owner tells George that he will keep an eye on them because George may be trying to take something from George, for example his money. This is a perfect example of how people thought about workers travelling together. A good point about having friends on the ranch is if you get in a fight you have someone to stick up for you. An example of this is when Curley starts to hit Lennie he does nothing until George tells him that he can hit back and so he does and Curley gets what he probably deserves. The friendship that George and Lennie has is very important especially to Lennie because most other people would not be able to put up with him being a pest and causing them to loose their previous job in weed due to Lennie doing something stupid. If it was not for these two friends looking out for each other Lennie would probably been killed a lot earlier on in the story and not by George. Curley’s wife is also a great example of loneliness and isolation on the ranch. Steinbeck does not give her a name. That makes her feel unimportant and she is not wanted, even though she plays a big part in the novel about the themes of dreams and in a way stops Lennie and George from getting their own dream of their own ranch. She is the only woman on a ranch full of men. This means that there is an immediate sense of loneliness because if any of the workers are caught flirting with her there will be trouble because Curley’s dad is the ranch owner and he can get the workers sacked if his son tells him to, so Curley’s wife has to stay in her house all day and the only person she can really talk to is Curley. Towards the end of the novel when Curley’s wife is talking to Lennie in the barn it is the first time in the whole novel when she actually has a full conversation with anybody. She opens up to Lennie and tells him things that she has never told anyone else before, probably because she has nobody else to talk to. She really ‘lets her hair down’ and tells him all sorts of things like she tells him that she does not like to only have to talk to Candy because she does not like him and that he is not a nice person. The only reason why she married him was so that she can escape her ‘previous life’ at home. She also says ‘Think I don’t like to talk to somebody ever’ once in a while? Think I like to stick in that house alla time.’ On the ranch Candy is another perfect example of loneliness and isolation. Because he is old and disabled the other workers have a different attitude to him. His equivalent to a friend on the ranch was hi old dog. Because his dog was old and no longer useful so they kill it. Candy hopes they shoot him when he gets unable to do any work. At the very end of the novel when Lennie has killed Curley’s wife and Curley is hunting him down. George is the one to kill Lennie because they were friends and he wanted no body else to shoot him. This shows friendship even when Lennie has done something very bad up until his last moment George can still find it in his heart to be kind to Lennie.

Saturday, September 14, 2019

Mtn Nigeria Roll Out Strategy

MTN NIGERIA COMMUNICATIONS LIMITED Prior to 1999, which heralded the return of democracy to the Federal Republic of Nigeria, 30 companies had the Digital Mobile License (DML). None of these companies were fully operational as the lacked the technical and financial capability to operate the DML. Aside from the digital mobile licensee, the only active player who was more or less a monopoly was Nitel.The advent of democracy resulted in the appointment of a new regulator for the telecommunications industry. One of the mandates given to the regulator was to deregulate the telecommunications sector and to drive it to become an enabler of the Nigerian economy. The regulator’s first move was to revoke all DML licenses, free up the spectrums associated with the licenses and then open up the licenses to all that is interested.After a due diligence, going thru technical and financial bids, six players were invited to bid for three of the four spectrums put up for sale (the fourth was res erved for Nitel, the government owned company). After a very competitive, free and fair bidding process, MTN Nigeria Limited emerged as one of the winning bids, paying $285m for the license. As part of the terms to retaining the license, each operator of the DML license was to use the GSM technology. They were all given roll out targets, and targets on subscriber base. ROLL OUT STRATEGYAt a strategy management meeting, MTN identified that aside from ensuring that the roll out and subscriber base targets are met, they also have to ensure what ever strategy that is implemented will ensure that investment in the cost of the license and building of the network is recoverable and sustainable. Two roll out strategies were identified: Width strategy and Depth strategy or a combination of both. Whichever strategy was chosen, the marketing team were to ensure that the necessary marketing strategy, slogan and drive support it