Difference of Marketing Product and Service Essay Example for Free

Difference of Marketing Product and Service Essay A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke Fulton Lusk, n. d. ). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly, it is necessary for marketers to focus on the strength as well as eliminate the vulnerabilities of marketed products in order to improve products to meet customer’s demand as much as possible. Secondly, the price is an important factor in product marketing because of the price must be set to match with the purchasing power of a target group. The marketer should understand the nature price of selling products. For example, the perfume price might be high because it is considered as luxury good and the instant-noodle price might be low because of it is considered as convenience good. Thirdly, the place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, the marketer also needs to create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers and also has a different characteristics from the product (Milliman, 1997). Therefore, the service marketing is somewhat different from product marketing. The service marketing is generally used service marketing mix or 7P’s which is extended from 4P’s by adding people, process and physical evidence (Rafiq Ahmed, 1995). It is essential for any service industry to employ appropriate staffs or people. Hiring and training a good staff will impact positively on the organization because most of customers will judge the quality of service from staffs. Therefore, a company should hire a staff that has interpersonal skills, communication skills and good service know ledges in order to provide high quality of service to customers. In addition, process is a system used to support a company in delivering the service. Process also demonstrates the overall performance of the organization. For example, Macdonald consumers will get the order within 2 minutes. The marketer needs to focus on the process due to meet the customer’s satisfactory getting the service on time. Lastly, physical evidence is external factors that related to the environment around a service area impacting the customer’s impression. Fir Example, a Thai massage and spa uses eye-catching advertising billboard locating in front of the shop and traditional decoration and atmosphere to attract foreign customers. To sum up, the marketer generally uses 4P’s in product marketing including product, price, place and promotion. On the other hand, the service marketing involves 7P’s which people, price and physical evidence were added. Because of the difference in characteristics, there are more factors in service marketing and the marketer must more concern about the customer’s satisfactory during service time. Hence, the service marketing is somewhat different and also more complicated than product marketing. I think product and services marketing are significantly different because of characteristic of itself. The first characteristic of services marketing is intangibility; it cannot be seen, touched or felt prior consumption. On the other hands, product marketing is tangible, the customer is able to touch, feel, taste or smell the product either before or after purchasing. For example, when customers walk through a restaurant, they might get the food smell from the restaurant but they cannot know how well of service if they do not buy the menu. Secondly, products can be stored in order to sell to the customer in the next time whereas services marketing mostly are unable to be inventoried, they are perishable. Hence, the value of service always exists at the point when it is required. Therefore, it seems to be very difficult to match supply with demand in service marketing. Thirdly, the other difference of product and services marketing is the level of relationship between the client and provider. Undoubtedly, there is much more personal contact required in services marketing than product marketing. In case of product marketing, customers and sellers may face each other just once time when they are dealing products and they might have no chance to see each other again. However, in services marketing, consumers and service providers may have to see each other frequently throughout until the contract is ended or until the last thing that consumers expect to gain from a service provider. There is a difference in price setting between both marketing. With product marketing, the price is easy to set by calculating from value, the strength of a brand, the quality of material and the demand in market. Furthermore, the customer can ask for discount from vendors so there is high flexibility and a standard in the price setting of product marketing. On the other hand, service marketing is quiet difficult to set fairly price. Mainly, service companies have to calculate from the cost of hiring employees and servicing time. Some companies also charge initial fee and service taxes to customers. Additionally, the service price is considered less flexible because mostly consumers cannot ask for discount from service providers. Reference http://www.extension.purdue.edu/extmedia/EC/EC-730.pdf

Online Game Addiction Essay Example for Free

Online Game Addiction Essay Online game addiction is no longer just a worry of an American-chubby-child’s mother, but the worry of many parents in Cambodia and other less affluent countries. Recently, more teenage Cambodians were addicted to online games, in order to satisfy their fantasy of being heroes or warriors. Cambodian teens would rather eat less or even skip meals just to save money for the online games. Other than spending money, they also wasted their time. According to Chheng Roth Donior, a Cambodian teen, he normally spends three to five hours a day in internet cafes, even under the threat of his mother. It might have sounded strange to you, since Cambodia is not a wealthy country and most of the urban teens do not have internet at home, and why would they be addicted to online games? One of the reasons is more and more internet cafes have opened up, and Web access is growing rapidly these years. Another reason would be the teenagers in fact do not know they’re addicted to the online games or its harmful effects. The consequence of online game addiction could be serious, for example, last year in South Korea, a man died after playing online games for five days straight. For sure, the teenagers would waste all their money and time on those internet cafes. They would have less incentive to work or study since the satisfaction gained from the games is far more than those they could gain in their daily lives. It would also harm the gamers’ health (e. g. with poorer eyesight and less exercise) and would lower their face to face communication skills. Later, they may not be able to distinguish between the reality and the created world. Teenagers are the future of the country, measures must be taken as soon as possible to curb the addiction. First, promotion from the government is very crucial. The teenagers may not understand the harmful effects of online game addictions, government should advertise the harmful effect and possible consequences through mass media, i. e. TV advertisements, news paper, radio etc. Posters should also posted in school, streets and especially the internet cafes, just like a warning note must also included on the package of cigarettes. For why the teenagers would addict to online games, is that they could gain a sense of satisfaction by beating down their created enemies. Therefore, the teachers and parents of the teenagers should help them build their confidence, like giving them chances to develop their talents. For example, school can provide more Extra-curriculum activities for them afterschool. They should also help the teenagers to identify their dreams and targets, assuring them that nothing is impossible and encourage them to fight for their dreams through talks and lessons. Then they would not stick to the computer screens, instead, they would work very hard on their dreams. On their ways towards their goals, parents and teachers should give supports and advice to them. Third, government should set up clinics to help the gamers overcome their internet addictions, just like what China and South Korea did. The clinics should provide counseling and information about online game addiction, this could help those people who had already addicted to online games. Lastly, education is always the last resort of most problems. Schools and parents have the responsibility in teaching the teens about the harmful effects of online game addiction. They should educate the students or their children starting from their childhood. Schools can hold more talks on the issue in order to make sure that they receive related information. If we do not cope with the problem as soon as possible, the situation would become more complicated and serious. The solutions I suggested above would definitely help dealing with the problem, and I hope the situation would be improved soon.

Major Tasks Of Quantity Surveyor Construction Essay

Major Tasks Of Quantity Surveyor Construction Essay Quantity Surveyor is a professional who work within the construction industry involving building costs. This profession provides a qualification gained following formal education, specific training and experience that provide a general set of skills that are then applied to a diverse variety of problems. These relate to costs and contracts on construction projects. Other areas in which Quantity Surveyor find employment include property surveys for hidden defects on behalf of potential purchasers, running estates, valuating the mineral deposits of mining companies, selling property and even Leasehold Reform Act work. Quantity Surveyor also involves all stages of the project and is usually appointed by the architect or engineer who designs the construction. They act as the financial overseer of a particular project, translating the plans into details costs. The major tasks of Quantity Surveyor include preparation of Bills and Schedules of Quantities of materials, labour and services required in the construction and equipment of building or engineering work. Traditionally, much of the work was included in Bills of Quantities as prime costs sums. Bills of Quantities, for example, consist of large quantities of estimate few items. Because much of the work involved is at or below ground level, the quantities are normally fairly correct, with a full remeasurement of the work that is actually carried out. Also as there is not the same direct relationship between quantity and costs, contractual claims and potentially is more likely event. In addition, quantity surveyor should also has frequent dealings with the different working rule agreements, day work rates and other documents such as Civil Engineering Procedure, which is published by the Institution of Civil Engineers. Another major task of Quantity Surveyor is giving advice on cost management or value management from time to time. The basis of the construction project in the context of forecasting, analyzing, planning, controlling and accounting. For example, Quantity Surveyors are the cost and value experts of the construction industry. Their responsibilities include advising clients on the cost and value implication of design decisions and the controlling of construction costs. Great importance is now attached to the control of costs on the majority of the projects. Clients and designers are disposed to making changes after the contract has been signed, and to order additional works that were not visualized. Quantity Surveyor also needs to give an opinion on alternative proposals and evaluate the costs. Once the decision is made to build the project by the client, Quantity Surveyor will recommend the client on proper to contract arrangement as well as the legal contract and conditions under which the building will be constructed. Quantity Surveyor also action on behalf of the client advises the architect and engineer on the cost implications. This includes the different construction methods, alternative choice of materials, size and quality of the project. This is also to ensure that each element is settling with the cost plan allowance and the overall project cost remains within the budget. Besides, Quantity Surveyor is a strong position to take a leading managerial role throughout the development of a project. For example, they are able to assess the implications of changes in design, site conditions and working arrangements and give the client accurate budget and time estimates. Besides that, preparing tender and contract documents are also one of the major tasks of Quantity Surveyor. Quantity Surveyor needs to prepare these tender documents at the end of the process. When the project is near to the tender stage, the different firms that may be interested in constructing the project should be ready the designs for construction projects. However, it is also recognized that the process is too long and frequently still unsuitable as compared to other countries of Western Europe and in different parts of the world. During the latter decades of the twentieth century, much effort was made to reduce overall design and construction time periods as well as attempting to reduce the time spent on site by the contractor. After that, Quantity Surveyor will recommend the contractor that suitable for the projects to the client so that client can select a suitable contractor to complete the project. As a conclude, Quantity Surveyor plays an important roles in construction industry. Quantity Surveyor needs to prepare the Bills of Quantities, tender documents, and procurement. Besides, Quantity Surveyor also has to advice the client on appropriate contract arrangement, cost management or value management. Quantity Surveyor is now retained to help clients develop their strategy for managing all of their construction projects. The skills required by Quantity Surveyors in preparing and ensuring good quality of documents for construction projects. Quantity Surveyor manages all costs that are related to building projects, from the initial calculation to the final figures. Quantity Surveyor also seeks to minimize the costs of a project and enhance value for money, while achieving the required standards and quantity. A Quantity Surveyor may work with either the client or the contractor, working in an office or on site. The title of the job may also be referred to as a construction cost consultant or commercial manager. Below is range of skills that the profession would need to continue to develop if it wished to maintain its role within the construction industry. For example, knowledge base that includes construction technology, measurement rule and conventions, construction economics, financial management, business administration, construction law and a skill base that includes management, documentation, analysis, appraisal, quantification, synthesis and communication. There are two types of skills, one of them is soft skills and the other one is hard skills. Some example of soft skills is responsible. As a Quantity Surveyor we should practice responsibility for our reputation depends on it and most important we calculate sums, prepare tender document and the contract. Besides, the other example of soft skills is able to work with people. Quantity Surveyor has to work with architect, civil and structure engineering, mechanical and electrical engineering and the most important is to work with client or developer. Quantity Surveyor should have good communications with all of them especially when preparing the tender document and procurement. Besides that, calculation is one of the examples of hard skills that a Quantity Surveyor should practice example, a Quantity Surveyor must have strong basic in calculation and understanding of the principles involved in discounting the value of future receipts and payments. Another example of hard skills is computer literacy. Computer literacy requires an understanding of the following two related areas of computer knowledge:- Knowing computer capabilities and limitations General understanding of the organization, capabilities and limitations of the various machines, example the hardware. Knowing how to use computer Familiarity with the common uses or applications of computers. Comfortable working with pre-written software. The other of the hard skills is accounting skills. It is a fundamental and important business skill and as such is important to the quantity surveyor in general. The primary purpose of keeping accounts is to provide a record of all the financial transactions of the business, and to establish whether or not the business is making a profit. The accounts will also be used:- In determining the partnersà ¢Ã¢â€š ¬Ã¢â€ž ¢ or companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s tax liabilities. To support an application to a bank for funding. To determine the value of business in the event of a sale. In addition, Quantity surveying require a range of technical skills. Qualified surveyors must be able to read architectural drawings and understand construction processes. They find that an admiration of mechanical and electrical installations is valuable, together with an understanding of their interface with other parts of the construction. As quantity surveyors are concerned with financial matters, strong numerical skills are essential. In building surveying, ità ¢Ã¢â€š ¬Ã¢â€ž ¢s important to have a thorough understanding of regulations and laws so made to ensure that they are followed. Besides that, the work is volatile and so Quantity Surveyor needs to be flexible and able to think on feet. Creativity might help Quantity Surveyor to solve unexpected problems. As a conclude, Quantity Surveyor needs to have good attitude, have good communications skills as you could be required to express your opinions both verbally and on paper, able to work with others and can work well in a team, have a sound knowledge of building construction, skilful in calculation, accounting and computer literacy, and technique skills that able to read architectural drawings and understand construction processes. All of this is important to a Quantity Surveyor to ensure good quantity, accurate costing, and good quantity in preparing the tender documents and procurement.

Artist Pain Exposed in Kafkas A Hunger Artist Essay -- Hunger Artist

Artist Pain Exposed in Kafka's A Hunger Artist      Ã‚  Ã‚   In "A Hunger Artist", Kafka comments on the life of the modern artist through the life of a hunger artist. Kafka comments that the modern artist is always dissatisfied with his or her art. The modern artist also is trapped in a harsh and capricious world, in which the artist struggles to maintain his or her audience by pushing the extreme, but are cheated because they do not receive his or her recognition. Finally, in "A Hunger Artist" Kafka refers to the modern artist's struggle between the need for fame and the need for isolation. As a modern artist, Kafka has experienced the qualities that characterize the modern artist and his experiences have greatly influenced his work, particularly "A Hunger Artist".    The modern artist, as seen with the hunger artist, will always have dissatisfaction with his or her art. The hunger artist was dissatisfied with his work because he was dissatisfied with himself. He was dissatisfied because fasting was easy for him. Although he reveled to the world his secret, the world did not understand him and some even had the "imprudence" to call him a cheat. The hunger artist was also dissatisfied because he wanted to fast for more than forty days, but the impresario refused. Critic Frederick Karl remarks that the hunger artist could only find satisfaction when he achieves purification the closer he comes to the fine line when life and death touch.i[i] Kafka, a modern artist, was dissatisfied with his works. He attempted to achieve purification and perfection through a strict diet and lifestyle, but he failed to make his writings perfect and demanded that his works be burned after he died.ii[ii]      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Kafka,... ...position in society. The modern artist is an outsider, or rather, a joke that "happened to be in fashion". The artist is doomed to rejection and isolation by a harsh and capricious world.    End Notes i Karl, Frederick. Franz Kafka: Representative Man. New York: Fromm International Publishing Corporation, 1991. ii Updike, John. Foreword to Franz Kafka: The Complete Stories. New York: Schoken Books, 1971. iii Winkler, R.O.C.. Twentieth Century Literary Criticism Vol. 2. New York: Gale Research, 1981 iv Karl, Frederick. Franz Kafka: Representative Man. New York: Fromm International Publishing Corporation, 1991. v Karl, Frederick. Franz Kafka: Representative Man. New York: Fromm International   Publishing Corporation, 1991. vi Karl, Frederick. Franz Kafka: Representative Man. New York: Fromm International Publishing Corporation, 1991. Artist Pain Exposed in Kafka's A Hunger Artist Essay -- Hunger Artist Artist Pain Exposed in Kafka's A Hunger Artist      Ã‚  Ã‚   In "A Hunger Artist", Kafka comments on the life of the modern artist through the life of a hunger artist. Kafka comments that the modern artist is always dissatisfied with his or her art. The modern artist also is trapped in a harsh and capricious world, in which the artist struggles to maintain his or her audience by pushing the extreme, but are cheated because they do not receive his or her recognition. Finally, in "A Hunger Artist" Kafka refers to the modern artist's struggle between the need for fame and the need for isolation. As a modern artist, Kafka has experienced the qualities that characterize the modern artist and his experiences have greatly influenced his work, particularly "A Hunger Artist".    The modern artist, as seen with the hunger artist, will always have dissatisfaction with his or her art. The hunger artist was dissatisfied with his work because he was dissatisfied with himself. He was dissatisfied because fasting was easy for him. Although he reveled to the world his secret, the world did not understand him and some even had the "imprudence" to call him a cheat. The hunger artist was also dissatisfied because he wanted to fast for more than forty days, but the impresario refused. Critic Frederick Karl remarks that the hunger artist could only find satisfaction when he achieves purification the closer he comes to the fine line when life and death touch.i[i] Kafka, a modern artist, was dissatisfied with his works. He attempted to achieve purification and perfection through a strict diet and lifestyle, but he failed to make his writings perfect and demanded that his works be burned after he died.ii[ii]      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Kafka,... ...position in society. The modern artist is an outsider, or rather, a joke that "happened to be in fashion". The artist is doomed to rejection and isolation by a harsh and capricious world.    End Notes i Karl, Frederick. Franz Kafka: Representative Man. New York: Fromm International Publishing Corporation, 1991. ii Updike, John. Foreword to Franz Kafka: The Complete Stories. New York: Schoken Books, 1971. iii Winkler, R.O.C.. Twentieth Century Literary Criticism Vol. 2. New York: Gale Research, 1981 iv Karl, Frederick. Franz Kafka: Representative Man. New York: Fromm International Publishing Corporation, 1991. v Karl, Frederick. Franz Kafka: Representative Man. New York: Fromm International   Publishing Corporation, 1991. vi Karl, Frederick. Franz Kafka: Representative Man. New York: Fromm International Publishing Corporation, 1991.

Contemporary Realism Essay -- essays research papers

Adventure stories are one area of genre we find under the heading of contemporary realism. Survival stories are adventures that focus on a person or group of people up against the forces of nature with which they must overcome or become a part. Island of the Blue Dolphins and Defoe's Robinson Crusoe are classic examples of survival novels.. Mystery or detective stories are a form of romance, diversion fiction creating a world which is more exciting, dangerous, and beautiful then we believe our own to be. From the Mixed-Up Files of Mrs. Basil E. Frankweiler and Nancy Drew mysteries fall under this heading. Having a sense of humor helps us to be able to laugh at ourselves and the challenges we face. Most successful relationships have humor at a key ingredient. Humorous adventure with its v...

Exegesis on Matthew Essay

Change and become like children France mentions that it is not necessarily the qualities of a child based on ‘unselfishness’ and ‘innocence’ but rather the position that a child holds in the pecking order’ (p. 27) ofa family which is pretty much at the bottom. It is a good point that he makes, although at the same time he doesn’t mention the part of changing which would result in changes from within to more childlike but instead concentrates on a ‘pecking order’. Humbles like a child v4 (ESV) Wiersbe, raises the point of humility in the way ofa child who is totally dependent and unquestioning. As well as to be humble, we are to think less of ourselves than we ought to’ (p64). This is an apt way to put it, as how can we truly bring God glory when there is a onstant focus on our own needs and lives, where status has become more important than encouraging others. Contribution In order to be a part of the Kingdom of Heaven it is essential to become new in our thinking with regards to where we fit in and how high we can climb, and stepping on others along the way. But instead, to reach deep within ourselves and focus on the one thing that is responsible for our existence and learning to depend and trust Him with a vulnerable and respectful heart regardless of age, but Just like a child.

Overseas Chinese and Moon Shadow Essay

Immigrants’ lives become very difficult when they move to a new country. They are often discriminated against due to their race and/ or nationality. This problem occurs many times throughout Dragonwings, a book by Laurence Yep. In his book, the Chinese characters who immigrate to America face many challenges in their new lives. They are thought of as inferior, have to endure many hardships, and become lonely due to the fact that they must leave the majority of their families in China. In this book, the immigrants face multiple difficulties and challenges in the new world they know as the Land of the Golden Mountain. One challenge that the immigrants face in this story is that they are thought of as inferior by Americans, or â€Å"demons† as they have begun to refer to them. Demons are not accepting of differences; therefore the Chinese are looked down upon, and don’t get equal rights and privileges. For example, Moon Shadow’s grandmother tells him that his father traveled to America to work as a laundryman before he was born. She tells Moon Shadow that gold, in the Land of the Golden Mountain, is everywhere and men can scoop it up by the bucket-full. When he asks why his father does not get enough gold to return home, his grandmother replies, â€Å"Demons roam the mountain up and down and they beat up any of our men who try to get the gold† (6). She mentions that they are allowed to take only a small pinch of it, and only if they do all of the hard, grueling labor that they are told to do. This quote proves that Chinese (Tang) people are belittled. They are forced to work like slaves. Good-paying jobs are very difficult for them to find. They must also be careful when choosing them. Moon Shadow states, â€Å"There was plenty of money to be made among the demons, but it was also dangerous† (1). This states that though there are many job opportunities in America, the lives of Chinese people are sometimes put at risk. This would almost certainly not have been the case if an American were to have the same job. This demonstrates the prejudice which exists against Tang men. The book also mentions that Americans often assume Chinese people are greedy, that they are after Americans’ money. This fact is proven when Windrider stops to help a man, Mr. Alger, fix his car. After he mends the automobile, Mr. Alger automatically pulls money out of his pocket to tip him. Windrider says modestly, â€Å"‘ No tip, just happy to look at horseless'†(57). Mr. Alger assumes that Windrider only stops to help because he wants money. Moon Shadow goes on to say that â€Å"the demon stopped and studied Father as you might look at a dog that had suddenly said he was going to the opera† (57). This demonstrates Moon Shadows knowledge that white people think Chinese cannot possibly get high-paying jobs due to their lack of skills or importance. These immigrants have to bear much racism and scrutiny–and the insecurity that goes with it–in their new homeland. Immigrants also have to face and live in many harsh, new conditions. For example, they have to put up with stereotypes and stories about them. This is proven when Moon Shadow is traveling by ship to America to meet his father for the very first time. Moon Shadow is told a story â€Å"about how the [Tang men] had slept upside-down on top of their heads with knives between their teeth, and so on† (11). This shows that the white people are very cruel to the Chinese, even if the story stretches the truth. To make up a story of this violent nature means that it is not far beyond them to do it. Americans also force the Chinese immigrants to live with the constant threat of violence. On one occasion, they go out with the intention of hurting the Chinese, simply for the pleasure of it. Black Dog, a relative of Moon Shadow, states, â€Å"‘The demons are all getting drunk and getting ready for beating up Tang men. The word is to stay inside'† (29). This further shows that the Chinese must face violence, a new element, in their everyday lives. Last, they must endure harsh conditions when arriving in America for the first time, going through immigration. This is a very long, torturous process. Moon Shadow explains, â€Å"The demons kept us locked inside a long, two-story warehouse for a week before it was our turn to be questioned† (11). This illustrates the fact that life is hardly bearable for them in the Land of the Golden Mountain. Things are very difficult, especially because of the way they are treated. The last and one of the most unbearable elements of all for immigrants is loneliness. Families are separated. Moon Shadow’s father leaves his wife, mother, and unborn son in China when he goes to live in America. He leaves with the expectation that he will be able to see his family in approximately five years, as most can. Moon Shadow notes, however, â€Å"though there were longer separations, as with Mother and Father† (3). This proves that families can be forced to endure long periods of time without seeing each other. As one might imagine, they become very lonely. Also, they often miss the appearance of the elaborate architecture and color used on buildings in China. San Francisco looks very drab to them in comparison. Moon Shadow thinks, â€Å"Walking up the street, I nearly lost heart. To me, the wooden houses seemed like shells of wood which terrible monsters had spun about themselves† (18). Since he is not used to the box like American homes, they seem quite foreign and even intimidating to him. He misses the familiarity of his home. Moon Shadow also shows signs of loneliness when he says, † I did not go to school during the daytime like demon children because the demons would not allow me to go to any of their schools just a few blocks away† (50). He does not have any Chinese friends to play with, and he does no get much contact with white children. It is plain to see that Moon Shadow and his relatives face much loneliness in their everyday lives in America. The characters in this book have very difficult lives in their new â€Å"home,† America. They are burdened with many challenges and hardships. Because of this, their lives in America cannot be carefree and happy. Instead they are filled with sorrow, pain, and scrutiny. They must endure the racism and cruel stereotypes that are targeted at them by Americans. They must work extra hard to find and keep good jobs. It becomes evident that their lives so far away from home are barely endurable.